I'm using Matt's Free Keyword Tool. The keyword I chose was "widgets" Now, MFKT tells me that there are 528 searches for widgets (the video says that is "per day"). But Google Keyword tool tells me in March there were 550,000. Wait a sec, 528 searches per day is only 15,000 per month, not 550,000. So am I missing something here? For everything I've compared in the two tools, it's always been off by a large magnitude like that. I'm not attacking MFKT because I know it just uses another site's data... so is that site's data bad, then?