I want to set up a website for a local city, (small city, more like a town) And I would like to charge for the local business listings, IE pizza, barbershops, ect.. But what would be the best way to turn the local business' into paid listings? I plan on doing a local press release in the paper, as well as send letters to the business' and possibly do cold calls. I'm not sure what to charge either, $50? $100? $150? Also what other services should I offer?