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Question about Link Exchange

Discussion in 'White Hat SEO' started by jvmartija, Sep 7, 2012.

  1. jvmartija

    jvmartija Regular Member

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    We all know that link exchange is a violation for Google. Common types of link exchanges are footer links, blogroll links, banners. Here's my question if I will do link exchange but my link will be placed on one specific page (Link, Trusted Sellers), is it still legal? Do I still violate? I will use my domain name as anchor text and no target keywords will be used to avoid penguin.
     
  2. gtree

    gtree Jr. VIP Jr. VIP Premium Member

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    Google Didnt Loves Link exchange, Google loves only quality links.
     
  3. Endire

    Endire Elite Member Premium Member

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    Jvmartija,

    It all boils down to what Google considers the legitimate way of improving the ranking of your website. Google has given in its guidelines certain practices as being "spamming techniques" for the modification of website rank. These include keyword and Meta tags stuffing, invisible and tiny text, page redirects, and link-based manipulation. Although stuffing techniques can be easily detected, it is not quite clear what Google means by link-based manipulation. Many linking techniques even those considered white hat, have now come under a cloud of confusion.

    However, it is quite clear that Penguin is targeting websites that are building a powerful backlink profile through unnatural link exchanges. This also does not mean that all reciprocal linking is frowned upon by Google. It comes down to, how natural is your link exchange, and the level of mutually correlated content. Therefore, if you are depending on link exchanges and backlink warehousing, it is obviously out of the question now. Even when you are exchanging links across websites with co-related topics, it is necessary to consider the quality of the content on these sites because of the Panda update.

    These links may shed more light on the topic for you,


    http://www.seobythesea.com/2012/08/google-rank-modifying-spammers-patent/#more-8432

    http://moneyctl.com/seo/top-5-seo-myths-after-google-penguin-and-panda-updates/


    Regards,

    Shawn
     
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  4. Typlo

    Typlo Jr. VIP Jr. VIP Premium Member

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    Exchanging links is one of the oldest methods that is still used today, despite being less efficient. This method can still be a good lever if properly used. Just contact their webmasters to offer this type of exchange, preferably the site is of good reputation and your theme. Don't to too much link exchanging as even this technique requires more focus on quality partners rather than quantity.