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Question about keywords listed in adwords campaign

Discussion in 'Adwords' started by loginname, Feb 21, 2017.

  1. loginname

    loginname Regular Member

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    Hi

    I installed an app to my shopify webshop and with that app I would get various adwords campaigns made for free. Good service, I just are wondering when I see keywords listed with a "+" before every word what that mean

    example
    +cat +walking +food

    what does the + mean?
     
  2. loginname

    loginname Regular Member

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    I know if I wrote [cat walking food] then it is exact match and cat walking food is broadmatch, but never heard of +
     
  3. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    +keyword is like phrase match except Google can mix and match the order of the words and add things between them. Stick to phrase match, then mine down to proven exact match keywords.

    -ThopHayt