I was reading through this guide on this forum about building Amazon sites, and saw this post while reading through it: https://www.blackhatworld.com/seo/s...-blueprint-9-parts.825593/page-5#post-8708420 -------------------------------- He says: "Yes, but, I feel people have the wrong idea about keyword and niche research, so let me clarify some things. SEO is no longer a "keyword game". We don't target and not target individual keywords. You find a general niche that looks, overall, on average to be at a competition level you feel you can compete with. You then dive deep into all the keywords for that niche and group them together, just so you can really feel the niche out and put together content ideas for groups of keywords. You aren't actually working at the individual keyword level and deciding "Ok, this has buyer intent, this doesn't, so I'll exclude this", and "This doesn't have enough volume, so I'm excluding this". Exclude NOTHING. Be as inclusive as possible. If you start being really picky and only taking high volume, low comp with strong buyer intent you end up with a really thin site. I don't even think about buyer intent, because I know that if I group all the keywords together appropriately, and create big juicy 2000-5000 word buyer guide articles, with dozens of supporting 500 word articles, then I'm going to have huge topical relevance and rank for a TON of keywords. Your niche research phase is where you decide if you're going to pick the niche or not. That's where you decide if it's too competitive or not. Keyword research is NOT about cherry picking anything. It's about slurping as much of the niche as possible, and producing content and a site structure that's going to envelop your niche and capture as many searchers as possible. To even attempt to cherry pick "Best Electric Shavers" out of the 30-40 or so similar ones like "Top Electric Shavers", "Best Shavers for Men" is a futile attempt. It's even more futile to try to exclude something because you don't think it has enough buyer intent, or the comp is too high. If you have a whole keyword group that's rubbish, as in, low volume or it's completely informational in nature then you don't have to create a big guide of it. Ie, you don't have to create a 2000 page "Best Shavers for Sensitive Skin". Even just a single sentence saying "I think the braun 9700 is the best shaver for sensitive skin" or "I think the braun 9700 is a really good shaver for sensitive skin"(The latter because you don't want your "best shaver" kw density too high.) inside your general best shavers page is enough." -------------------------------------------------------- The reason why I'm confused is that so many guides out there tell you when doing keyword research to filter out all the low volume and high competition keywords, and just target the low comp high volume keywords. But this guy above is saying to target everything pretty much in your niche even if it has low volume and/or high competition. Is that correct? And I'm assuming the reason for that is for the sake of relevancy? ------------- By the way, I'm not just asking about building Amazon affiliate sites, I'm talking about keyword research for anything, whether it's a site monetized by Amazon or monetized by Clickbank or whatever.. Can anybody elaborate on this?