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Question about keyword research that has been bugging me

Discussion in 'Black Hat SEO' started by karma05, Apr 27, 2017.

  1. karma05

    karma05 Regular Member

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    I was reading through this guide on this forum about building Amazon sites, and saw this post while reading through it:

    https://www.blackhatworld.com/seo/s...-blueprint-9-parts.825593/page-5#post-8708420

    --------------------------------

    He says:

    "Yes, but, I feel people have the wrong idea about keyword and niche research, so let me clarify some things.

    SEO is no longer a "keyword game". We don't target and not target individual keywords. You find a general niche that looks, overall, on average to be at a competition level you feel you can compete with. You then dive deep into all the keywords for that niche and group them together, just so you can really feel the niche out and put together content ideas for groups of keywords. You aren't actually working at the individual keyword level and deciding "Ok, this has buyer intent, this doesn't, so I'll exclude this", and "This doesn't have enough volume, so I'm excluding this".

    Exclude NOTHING. Be as inclusive as possible.

    If you start being really picky and only taking high volume, low comp with strong buyer intent you end up with a really thin site.

    I don't even think about buyer intent, because I know that if I group all the keywords together appropriately, and create big juicy 2000-5000 word buyer guide articles, with dozens of supporting 500 word articles, then I'm going to have huge topical relevance and rank for a TON of keywords.

    Your niche research phase is where you decide if you're going to pick the niche or not. That's where you decide if it's too competitive or not.

    Keyword research is NOT about cherry picking anything. It's about slurping as much of the niche as possible, and producing content and a site structure that's going to envelop your niche and capture as many searchers as possible.

    To even attempt to cherry pick "Best Electric Shavers" out of the 30-40 or so similar ones like "Top Electric Shavers", "Best Shavers for Men" is a futile attempt. It's even more futile to try to exclude something because you don't think it has enough buyer intent, or the comp is too high.


    If you have a whole keyword group that's rubbish, as in, low volume or it's completely informational in nature then you don't have to create a big guide of it. Ie, you don't have to create a 2000 page "Best Shavers for Sensitive Skin". Even just a single sentence saying "I think the braun 9700 is the best shaver for sensitive skin" or "I think the braun 9700 is a really good shaver for sensitive skin"(The latter because you don't want your "best shaver" kw density too high.) inside your general best shavers page is enough."



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    The reason why I'm confused is that so many guides out there tell you when doing keyword research to filter out all the low volume and high competition keywords, and just target the low comp high volume keywords.

    But this guy above is saying to target everything pretty much in your niche even if it has low volume and/or high competition. Is that correct?

    And I'm assuming the reason for that is for the sake of relevancy?

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    By the way, I'm not just asking about building Amazon affiliate sites, I'm talking about keyword research for anything, whether it's a site monetized by Amazon or monetized by Clickbank or whatever..

    Can anybody elaborate on this?
     
  2. bismarck88

    bismarck88 Junior Member

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    He is pretty much correct. Even if you have low volume low competition, like 50-100 search a month. You have ten of those and you create one big article about 2000-3000 words. That is 500-1000 searches a month.

    What you should do is pick a broad niche like say badminton racquets. Then google it, then check the top sites that aren't authority sites. Then run it through semrush / ahrefs to look at their link profile and how much search volume they are getting a month. Then you can guess if the niche is doable or not. It works with any other website - affliate, e-commerce. It works for any other website.
     
  3. karma05

    karma05 Regular Member

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    10 of what? You mean 10 related keywords in a group that you'd target all in one article?
     
  4. karma05

    karma05 Regular Member

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    Another thing, if you were wanting to build a site on badminton racquets, would simply googling "badminton racquets" and looking at the top 10 competition be enough to determine whether the whole niche is doable or not?
     
  5. aidenhera

    aidenhera Elite Member

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    i target plenty of kws however i noticed exact match website still works nicely.


    exact match:
    rank and bank, or not

    wide niche covering website:
    willl rank for some kws anyway. much more work. more kws in google.

    i like to target 2-11 MAIN kws that have nice (or decent) search volume per micro niche. Since they are with the biggest volume from niches i picked = longtails and smaller volume searches will get picked on later.

    onpage is limited to couple kws targeting from single article (with strongest output on targeting just one variant) but you can make all your exact match anchors (which shouldnt be more than 1% if you want to play it safe) backlinks the strongest onest amongst them all and bring the most link juice.

    this way u rank for each thing u wanted to target but couldnt from onpage.
     
  6. bismarck88

    bismarck88 Junior Member

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    Yes.
     
  7. MisterF

    MisterF Jr. VIP Jr. VIP

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    Toms guide is very good, another is by @hekke who details niche selection and also keyword selection.

    It all boils down to how you do your own selection, do you use KWFinder, KeySearch, LTP to find your keywords?
    Do you check allin title ?
    Do you use other tools ?

    Never disregard a low volume keyword, if it is a specific one, such as; red diamond shape widgets.
    Usually when people are looking at such defined keywords, they are wanting to buy.
     
  8. bismarck88

    bismarck88 Junior Member

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    Yes. You can narrow it down to "badminton racquet reviews" or "top ten badminton rackets".

    The thing with the above strategy, it works best if you have an good expired domain in that niche. For example, if you say pick a broad niche, then check the metrics of the competitors. If you can find an expired domain with good enough metrics, it might be worth a shot even if the niche is somewhat competitive if there enough expired domains in that niche to build a PBN.

    The guy who write the piece is just providing an alternative strategy/ You can still do exact match.
     
  9. karma05

    karma05 Regular Member

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    But I still don't quite get it, when looking into a new niche, to check out the competition in the top 10 what search term are you looking at?

    The way I understand it so far is, you take a niche, find the core keywords, and ONLY check the top ten for THOSE to decide on whether the niche is too competitive or not.

    Is that correct? In other words, is looking at the top 10 results for each main keyword within the niche the way you analyse the competition?

    So say If you find 10 main keywords for a niche, and 5 out of 10 of them are low-medium competition, but the rest are dominated by authority sites. Would that niche be doable?
     
  10. karma05

    karma05 Regular Member

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    Another thing: "Keyword research is NOT about cherry picking anything. It's about slurping as much of the niche as possible".

    What does "slurp as much of the niche as possible" mean? Take weight loss for example, does it mean producing content for EVERY keyword within "weight loss", or does it mean produce content for every keyword related to "lose weight in 3 weeks"?

    I really need to know.
     
  11. wokaka

    wokaka Senior Member

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    I am only interested in top 3. don't bother to look at top 10. you wont get any good traffic if your website is ranked 5th or 6th in low volume keywords.
     
  12. karma05

    karma05 Regular Member

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    Good advice, but I really need to know about my question #10
     
  13. SEO

    SEO Jr. VIP Jr. VIP

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    While "Weight Loss" is technically a niche, it's a huge one (pardon the pun). So, let's take Green Tea Diet as an example. He's saying slurp up as many keywords regarding "Green Tea Diet" as possible. Make a well-rounded site regarding your topic. Don't have a "weight loss" site that only targets "best green tea cleanse", "Does green tea diet work?" and "Garcinia Camboga discount".

    This advice gives you the added benefit of having a complete site. When I'm making a niche site, I still create articles for keywords that I will never rank for because the site requires it to be a well-rounded site. It also increases user engagement as they might click on those articles while in my site. Sure, I didn't get search traffic from it, but I got internal traffic for it.
     
  14. karma05

    karma05 Regular Member

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    What if you had a "weight loss" site covering many different niches, like "Green tea diet" and "2 week diet" for example, would that be just as good if you silo it as a single dedicated wholly to "Green tea diet" and another one for "2 week diet"?

    By well rounded site, do you mean full of relevance, to increase chances of ranking for your target keywords?
     
  15. SEO

    SEO Jr. VIP Jr. VIP

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    Correct. Ultimately, you can target whichever niche, sub-niche you want, but what you target should cover the topic fully and mention other relevant keyword phrases. Don't just hone in hard on your money phrases. The content will sound more natural, and you'll get more long tail traffic.

    Many of my sites get way more traffic from hundreds or thousands of long tail phrases than the actual money keyword I initially targeted.
     
  16. karma05

    karma05 Regular Member

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    Just one more thing I don't understand fully.. Lets say the sub niche I'm targeting is "green tea diet", and I write an article targeting "green tea diet" as well as "green tea diet benefits" "benefits of green tea diet", as well as anything else related, but I've also found the keyword "green tea diet capsules", my question is would I have a separate article targeting "green tea diet capsules" than for those other green tea diet keywords?

    EDIT: Because obviously not all keywords with "green tea diet" included in them are on the same topic, and therefore are not worthy of being in the same article, am I right?
     
  17. SEO

    SEO Jr. VIP Jr. VIP

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    I would do it this way:

    1 huge article about "Green Tea Diet" which would include a section about the benefits of the green tea diet, a general overview of how it works, perhaps the history of it, why it's better than many other diets, etc. In the "how it works" section, I would mention green tea diet capsules in addition to whatever other ways you can do the green tea diet. I would link the green tea diet capsules anchor text to the next article.

    The next article could either be a money article reviewing the most effective green tea diet capsules, or it could be another info article to help lead your person down your "funnel." So, let's say it's an article like "Green Tea Diet Capsules: Read This Before Taking Them!"

    In that article, I would include some strong reasons why some people shouldn't take them, but ultimately end on reasons they should. I would then funnel them to the "The 5 Best and Worst Green Tea Diet Capsules"

    When people are doing something for health, they want all of the info they can get, especially negative information. They can't resist learning about negative information. That's why I would include "worst" in the money article. People want to know what to avoid.
     
  18. karma05

    karma05 Regular Member

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    Since you are targeting not only money keywords, but all keywords including 0 volume keywords, how do you find those keywords that are zero volume? If you use a tool like scrapebox to scrape long tail keywords it usually returns a lot of keywords I'm certain people would never search for. I usually take that list of keywords and put them into a search volume checker, and leave out anything that has no volume, but since I do actually want those 0 volume ones too, how do you tell the ones that you should target?
     
  19. karma05

    karma05 Regular Member

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    Can anyone shed some light on post #18 for me?
     
  20. karma05

    karma05 Regular Member

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    On post #71 https://www.blackhatworld.com/seo/s...-blueprint-9-parts.825593/page-4#post-8704238

    He says:

    "
    Here's an example of the type of site where you would want to silo.

    The way I would structure this is on the main menu of the homepage we have "Shaving", "Anti-Aging" and "Dental" with dropdowns 1 level below, ie, to best beard trimmers, braun shavers and so on.

    If you click on 'shaving' you'll have the same menu you would have had on the shaving only site. Same idea. Drop down to 1 level.

    If you click on Anti-aging, you'll get a menu with 'best anti aging creams', 'anti aging foods' etc."

    --------------------------------------

    If you click on "anti-aging" you'll get to a menu page containing 'best anti aging creams', 'anti aging foods' etc, but should you target the keyword "anti-aging" on that same page as well as it being a menu page?