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Question about keyword match types

Discussion in 'Adwords' started by directaxcess, Jan 9, 2013.

  1. directaxcess

    directaxcess Power Member

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    Currently, I use broad, phrase and exact match types of every keyword in my Ad Group(s). I was wondering however whether it was even beneficial to have multiple broad / phrase match keywords when most of the keywords ultimately contain the same core keywords.

    As an example,

    +cheap shoes
    +cheap black shoes

    Could those two keywords be compressed into one keyword (would just +cheap shoes cover "cheap black shoes" as well since the core keywords are in there)? It's a question I've been pondering quite a while but really need to know so I can properly re-structure my AdWords account. If you guys need anymore clarity, just let me know and I will try to clarify what I mean.

    As another example for phrase match keywords, if you have "black shoes" and "cheap black shoes" as two separate keywords both PHRASE match, is that even necessary? It's weird because those two keywords would have different bids -- but wouldn't "cheap black shoes" already be covered under "black shoes"? So what's the benefit of adding "cheap black shoes" or even [cheap black shoes]?
     
  2. ash10

    ash10 Newbie

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    Yes your right. If your keywords matches the search query there is a possibility to show your ad in upper position. So you can use as many as keywords in every match type and make a separate ad groups for every match type.
     
    Last edited: Jan 9, 2013
  3. redtide1969

    redtide1969 BANNED BANNED Jr. VIP Premium Member

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    Also, try to take note of any particular match types getting really low impressions within an adgroup and delete/pause them as needed. The low impression keywords could be trying to duplicate serve from other existing keyword match types in that adgroup. I've found that keeping adgroups clean of keyword match type conflicts is important to how much traffic is released daily to that adgroup.
     
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  4. thedude89

    thedude89 Newbie

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    i completely agree with the post above by redtide1969. keep your account very clean. its easy to track and also ensure you aren't trying to run keywords to conflict in various ad groups.