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Question about keyword competitiveness

Discussion in 'Making Money' started by iamNOBODY, Sep 26, 2015.

  1. iamNOBODY

    iamNOBODY Junior Member

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    I'm thinking about making a tube site for a specific niche and I found that one in particular from has 50k local searches per month with 'low' competition and another slight variation of the keyword has about 13k with 'low' as well.

    I'm new to this whole keyword research but to me this looks like something worth fully diving into.

    Can someone give me some advice here as to whether its worth my time focusing on this specific keyword based on these numbers?


    Thanks
     
  2. zebrahat

    zebrahat Elite Member

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    Is it 'low' comp with respect to competing Adwords buyers, or 'low' comp with respect to sites trying to rank it? Use a number of measures to determine if a keyword is 'low' competition:

    - Use a ranking difficulty indicator like the one on MOZ or Keyword Revealer. Ideally the keyword should indicate "easy" to rank for if it is low comp.
    - Check page one of the search results, examine the top sites listed. Are ranking sites big brands (WebMD, Amazon, et al), wikipedia, government or similar? If those kind of sites dominate the first pages, the keyword is not low comp.
    - Put the keyword "in quotes" to do a phrase search in Google. Ideally the results should be under 30,000, although under 100,000 is still workable.
    - Check the number and quality of backlinks. More involved, but with a free or paid SEO tool this can be useful. If the rival sites per keyword have poor or spammy external backlinks pointing to it, or have poor or too many outbound links going out, they are easier to outrank.
     
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  3. iamNOBODY

    iamNOBODY Junior Member

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    thanks for the advice!