Question about how much google ads pays.

Discussion in 'Black Hat SEO' started by abyssal_miss, Oct 29, 2012.

  1. abyssal_miss

    abyssal_miss Power Member

    Jun 18, 2011
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    Hey, so I've got a niche that shows CPC, anywhere from $8 - $25/30 for long tails, up towards $80 and more for shorter words that we're targeting.

    I clicked a few of the ads directly from the site, on another computer at an internet cafe the other day to see if we'd earn anything, and it gave us 1.50 per click. I thought google only pays when the traffic comes from the search engine?

    My question is, how does google determine how much to pay when an ad is clicked? Does it depend on the user finding it through a specific search for a keyword? And it's not from a search for that keyword, how does it know how much to pay? Or is there a default?

    Say: Dog Food is searched, and then the user clicks the ad on our site. Will it pay out for the keyword dog food?

    What happens if it's direct traffic that's not from google. Maybe a twitter following, or facebook? How will it delineate between the $25 cpc, and the $80 cpc's?

  2. Lalalaenhund

    Lalalaenhund Power Member

    Sep 14, 2010
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    I assume you're talking about Google keyword tool cpc values... Those values are usually wrong, the advertisers only pay that amount for the traffic directly from google, and either way the publisher doesn't get the full amount. But it's a good general guideline.

    There are factors that affect the cost though, like time on site and your country. Google also tracks the websites you like to visit, so if you search for "payday loans" first, then go on a dog training site, you'll notice some payday loan ads there too.

    I'm not 100% sure if google gives a bonus for traffic from google, but I'd be inclined to think they don't.

    And I would advice to be really careful when clicking your own ads, as google is really sensitive to that kinda thing.