Hi I hope I can get your advice on this. Let's say I have a new Bing Ads account and I create an advert for the exact phrase "carpet cleaning good price". 1) I'm guessing I have to compete with people using broad matches for "carpet cleaning", so does that mean if someone searched for the exact phrase "carpet cleaning good price" they are more likely to see results for higher paying "carpet cleaning" ads? If this is true, if I want to appear in first place I would have to bid the highest? Is it that simple? 2) What about if my ad was for a made up term like "carpetz cleaningz". If someone searched for this phrase would they see my add or does the broad match take spelling mistakes into account? Thanks and sorry for these newbie questions.