Question about domain brand name not showing up in the SERPS

dotc0m

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Hello,

I have a huge puzzling issue for one of my sites. I have had this issue for a long time now.

This is what is essentially happening, for my brand name which is the name of the domain (with spaces) I show up nowhere on the search engine. For the same keyword without spaces I do show up on the search engine and have a high position (close to number 1)

Here is some SEO background for the two keywords

Keyword #1 (Brand/Domain Name with Spaces)
- 2.2K Backlinks with that Anchor
- 2.1K Coming from the same site, it is a site owned by me and comes from a side menu on the whole site. All of them are Do Follow

Keyword #2 (Brand/Domain Name without Spaces)
- 49 Backlinks with that Anchor coming from 17 different domains
- All links are do follow
- Only a few are coming from my own sites

Domain Background
- 16 Years Old (2005)
- Has a DR of 33
- No Penalties

The website does not have any penalties. Most of the backlinks for this website come from a handful of websites that I own and I have interlinked them in the past. These websites are all on separate IP's and I would not think they have any footprints that would tie them together.

Would the saturated anchor be an issue for keyword #1? I should be able to have it as a menu link on my website for all the pages? or should I change them to a no-follow link and perhaps change the keyword anchor used.

Or should I be doing external quality backlinks to other websites using that anchor to bring up the value of the backlinks pointing to that keyword?

Any help would be appreciated I get a lot of volume from this keyword and any help in getting this keyword back on the SERPS is a top priority for me.


Thank you,
 

tazarbm

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Would the saturated anchor be an issue for keyword #1?
if we weren't talking about branded terms that would be the issue, yes. But branded anchors get more lenience, so it might still be some sort of penalty, despite of your confidence in not having one (google doesn't always make it obvious that there's a penalty)

Making the links nofollow doesn't solve saturated anchor problems, you'd be better off reducing the number of identical anchor texts by turning the 2.2k backlinks into 1 backlink by moving the backlink from the menu to somewhere on the homepage (in content, too if you can.)

And leave it d0follow, that's the whole point of having a PBN in the first place (to get d0follow links), then have the googlebot recrawl the homepage
 

dotc0m

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if we weren't talking about branded terms that would be the issue, yes. But branded anchors get more lenience, so it might still be some sort of penalty, despite of your confidence in not having one (google doesn't always make it obvious that there's a penalty)

Making the links nofollow doesn't solve saturated anchor problems, you'd be better off reducing the number of identical anchor texts by turning the 2.2k backlinks into 1 backlink by moving the backlink from the menu to somewhere on the homepage (in content, too if you can.)

And leave it d0follow, that's the whole point of having a PBN in the first place (to get d0follow links), then have the googlebot recrawl the homepage

Thanks for the response, since I have went into the site and removed the anchor from the side menu and replaced it with a generic keyword.
But here is snapshot of the search query. It does seem like a penalty of some sort why would it just be dropped all of a sudden? That is a 16 month overview
 

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tazarbm

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damn, those are some impressive stats! Makes the drop even harder to accept :(

Now, since you mention the word "review" I Immediately thought of one of google's recent updates that's targeted review type of keywords and which - coincidentally or not - has happened last year, just around the date that your rankings have dropped. This might just be the reason for your drop.

Unfortunately, I never dealt with product reviews types of keywords, so this update has not affected me, personally, so I can be able to advise on fixes, but I remember folks discussing it at that time and saying that the content length and legitimacy being the issue. More specifically, you need to make the content way bigger than you most likely have it at the moment. That's on the content length part. Regarding the legitimacy part, I think they were saying that google wants you to use pictures and videos of yourself trying the product / service in your review (pretty scumbag-y I know, but it's google we are talking about) in order to make your review legitimate.

I have no idea how they can tell that it's you trying the product, but then again, it's google. These mofos know more about us than even God himself cause they are voyeuristic perverts and track us even in our sleep.

Anyway, if the review algo update is not the problem, then I don't know what the problem is, sorry. Maybe someone else might be able to help...
 
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