Hello BHW, Question about CPC on adsense. I did kw research on a niche with the CPC averaging above $3, but my CPC on avg so far is about 35 cents on a new site I built. I wonder if this is just a temporary thing and will the CPC rise higher as time goes by. Are there any determining factors that make cpc low on adsense. The competition according to my kw research on adwords kwtool seems fairly high. Maybe it's just a time thing.