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Question about consultating

Discussion in 'Black Hat SEO' started by aoe316, May 16, 2015.

  1. aoe316

    aoe316 Regular Member

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    For people running their own Internet Marketing business, or anyone that may know the answer.
    Most people put consulting down as a service that they can provide. Would that basically mean your just giving them the information or teach their employees on what they should be doing.
    For example if you where a advertising consultant, you would give them advise and a game plan on how they should advertise?
     
  2. aoe316

    aoe316 Regular Member

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    Anyone have a idea?????
     
  3. archon10

    archon10 BANNED BANNED

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    It depends on your contract. Consulting sometimes means you do the grunt work but only if it's defined in the contract.
     
  4. TayaX

    TayaX Jr. VIP Jr. VIP

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    Consulting is as broad as IT Engineering. Depends what field, what you're asked to do, what is your knwoledge, your ressources etc etc.
    I knew one consultant in my old company that made an audit over our network security, then hired someone to go deeper in the audit, changed some security, bought new material, put it in place, made information notice for users etc. And I knew another one that only came and gave us some advices on how to reduce the cost of electricity without doing any action.
     
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  5. b1step-ahead

    b1step-ahead Power Member

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    Comes down to how much you want to make. Smaller businesses will want you to run things, bigger businesses that have internal marketing and internet marketing dept's will most likely hire you as a consultant.
     
  6. Avid Learner

    Avid Learner Regular Member

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    A "Consulting" business is usually defined around a set of expertise and services provided based on that expertise.

    Not sure so much about "IM" specifically (rather broad), but SEO, ORM, etc are all service areas based on a core set of skills.

    What you offer specifically is based on your strategy, opportunity, ability and profitability.

    So sure, it can be training. It could be setting up an ecommerce system. It might be helping a client write an RFP for others to bid on. Or it may just simply be on page SEO, or writing and submitting promotional material.

    There is nothing magic about the term "consultant". It gives a connotation of being high-end, and some find that may help enhance their perceived market value. IMHO, that value has waned in the last decade, as it has become overused.

    Hope this helped answer your question, and put some perspective on it.
     
  7. jayctorrez85

    jayctorrez85 Registered Member

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    Yups, totally depends on you. You can package your service as a 'one stop shop' product wherein you provide consulting services + teach their staff how to do things. If not, you should have a list of firms that can do the work for your client.
     
  8. Sharksfan

    Sharksfan Registered Member

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    My main gig is IT Consulting. I've been doing that for 17 years and it pays very well.

    That said, even when I tell IT people what I do they still ask "So what do you actually DO?".

    If you want to do consulting you can't just put up a sign and say "I'm a SEO consultant". Sure, people in the industry will know what that means but to most people it means nothing. Instead you have to have packages that they understand.

    Again - you wouldn't put a package together like this:

    SEO Consulting Package
    -Website review and recommendations
    -Internal linking review and recommendations
    -Keyword density review and recommendations
    -Custom content generation
    -Search optimization

    Above is what SEO people actually DO - but you can't sell it. No one goes for that sort of thing. Instead, you have to package your consulting service like this:

    SEO Consulting - I can
    -Grow your customers easily online
    -Lower your cost per sale
    -Outrank your competitors
    -Optimize your website for best customer experience and profit

    That's pretty off the cuff, and a lot of people could improve on this - but when you sell consulting you have to sell the solution to a problem. Not the problem.

    First you sell the headache...then you sell the medicine....
     
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  9. RTSteam

    RTSteam Regular Member

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    Well, it actually depends on what consultation services you can provide. SEO is broad. With the suggestion Sharksfan has provided, you may be able to come up with a particular consultation service that you can provide.