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Question about changeing an indexed page

Discussion in 'White Hat SEO' started by bogdy23, Apr 27, 2016.

  1. bogdy23

    bogdy23 Junior Member

    Dec 1, 2013
    Likes Received:

    Say i have a page that for 4 years is been doing good but 70% of the traffic comes from paid advertising not organic search.Lets say thats about 10% of the whole volume.What can i do to increase the organic search on the page.Also if i change something on a page will it be deindexed and the algorithm will do some new calculation of where that page will be in the ranking?