1. This website uses cookies to improve service and provide a tailored user experience. By using this site, you agree to this use. See our Cookie Policy.
    Dismiss Notice

Question about Adwords and low competition keywords

Discussion in 'Adwords' started by keysikg, Jun 24, 2015.

  1. keysikg

    keysikg Regular Member

    May 16, 2012
    Likes Received:
    Hello BHW! I have started experimenting with Clickbank; I am doing a lot of KW research as I am going for low competition+SEO. I have absolutely zero experience with PPC, so I have 1 question.

    I have stumbled upon one product that I would like to promote. I have started doing KW research, and there is HUGE list of low competition keywords for it. They are all pretty specific, but I am quite sure that someone who is searching for them would buy my product probably as they are too related.

    Lets say that I am promoting paleo recipes book. (Mine is completely different in niche in different category but lets give example).

    There are, lets say, 300 keywords with no suggested bid/0.01$ suggested bid. From what I understood - nobody is promoting them/there isn't enough data if they are low comp?

    There are all kinds of keywords like "paleo meat recipes" "paleo soup recipes" etc etc. So anyone who is searching for some specific paleo recipes, would be interested in paleo recipes book.

    There are 200k monthly searches for all of them. If I set 0.01$ max bid, and nobody else is bidding on them, I am pretty much getting free/0.01$ clicks all the time?

    Like I said, I don't have experience with Adwords, I have read few guides around here but I still don't understand few things. What am I missing?
  2. extreme90

    extreme90 Senior Member

    Oct 21, 2007
    Likes Received:
    ★☆ Earth! =) ★☆
    Well the difference i feel between SEO and PPC is, for most people, every relevant keyword is a part of your SEO strategy however the case is different with PPC.

    For most, I suggest to go with buying + shopping keywords with PPC, small set of branding keywords (keep testing to see if they convert well for you) and a re-marketing setup.

    Certainly, we also need to understand the consumer buying cycle with each keyword and adding 300 keywords isn't a good idea
  3. LucidMarketing

    LucidMarketing Regular Member

    Jun 25, 2011
    Likes Received:
    Adwords and other PPC services don't work at all like most people think.

    First, I don't think there really is such a thing as no advertisers in any niche. There are well over one million Adwords advertisers for one thing.

    Second, even if, using your example, you bid on "paleo meat recipes", even those searching on that phrase will be exposed not only to your ad but any other advertisers bidding on "meat recipes", not to mention "recipes". If you bid one cent, even with a QS of 10, it's likely others are bidding more and thus will be shown above you.

    So you have to understand that Google doesn't show ads only for your long tail keyword but anyone bidding on the shorter tail. Since many do that either because they feel it's right or don't know better and how to use the system properly, you will never be the only advertiser.

    All this affects your ad position and what you pay. The "meat recipes" bidders may bid on average ten cents so that forces you to bid the same or nearly the same if you want to have decent exposure, even with a good to great QS.

    That's not even taking into consideration laterals such as cookbook.

    As you can imagine, there are a lot of variables. But the system calculates a bunch of things and deliver the best ads possible based on your keywords and the search term. Your "paleo meat recipes" keyword has some advantage over simply "meat recipes" and more over "recipes" keywords used by other advertisers. But you are in effect competing with them as well. You can't simply look at that keyword and its stats to make any sort of decision.