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[ques]how do you decide if a keyword is good?

Discussion in 'Adwords' started by uchiha.jain, Nov 29, 2009.

  1. uchiha.jain

    uchiha.jain Jr. VIP Jr. VIP Premium Member

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    Hey guys... I was wondering how you'd decide if a particular keyword to build a site on is good or bad..

    For ex. I looked in to the google keywords tool today.. one fairly common keyword that came to my mind has the following figures
    Local search volume: October: 2,240,000
    Global monthly search volume: 1,830,000
    Estimated Ad Position: 1-3
    Estimated Avg. CPC: $3.27

    Now, what you say about this keyword based on these data. Or do I need to do more research into the keyword to see if it's profitable??

    Thanks in advance..

    cheers,
    uchiha
     
  2. Entrepreneur

    Entrepreneur Regular Member

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    The only way to tell if a keyword is truly profitable is to throw some money at it and get some data. You can speculate on the conversion rate and the amount it will then cost per conversion, but the truth be told, the only way to find out is to try.

    You could find a word that converts at 1 in 5 and the clicks are $3 on a product that makes you $20, therefore it's good. You could find a word that converts at 1 in 100 and costs you $0.30 per click, that could be a bad keyword, or it could be bad targetting, bad copy, or any number of things. Data is your friend.
     
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  3. uchiha.jain

    uchiha.jain Jr. VIP Jr. VIP Premium Member

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    hmm.. so you're saying that I need to like do it all the trial and error method.. but I saw a lot of keyword suggesting products like market samurai.. what are they used for?
     
  4. affiliate_onlinebiz

    affiliate_onlinebiz Junior Member

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    With that much search volume you'll have a lot of competition, so it's better to look for long tail keywords.
     
  5. uchiha.jain

    uchiha.jain Jr. VIP Jr. VIP Premium Member

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    I'm not gonna use that exact keyword.. :D
    I just want to know how to decide on one..
     
  6. Entrepreneur

    Entrepreneur Regular Member

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    No tool, that i know of and despite what the sellers will tell you (to achieve a sale), knows whether a word is profitable. It can show you data which points towards potential profit, but only the owner of said ad knows.

    You can guess. You can analyse competition until you're blue in the face. You can use spy tools. You can copy every facet of someone elses campaign, known keywords and sales funnel, but you don't know until you start to test, you just have an educated guess and some data which may or may not be acurate.

    Even those ads that you know have been running for weeks. They could have a great backend, they could have great history on the KW, their payout maybe higher. Sure, that then looks profitable, but it is not a sure fire route to riches without some testing.
     
  7. showbizvet

    showbizvet Power Member

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    The more profitable a keyword, the more competition. That is not to say you can't make money with it, but you will have a tough fight. At that point you'll need to decide how you will get traffic to your site and whether or not it can be potentially profitable. i.e. I have one site that paid me $1,300 (so far in November), it is a very competitive niche and has taken a lot of time and effort to rank in the engines. But once it did, it makes me nice money. The long tails, as mentioned above, make it easier and quicker to rank. Often you can use those sites to get the necessary cash to promote the other sites.

    Market Samurai and other similar tools allow to fairly easily find long tails and some even offer the ability to find keyword rich domains.

    Hope that helps some.
     
  8. Entrepreneur

    Entrepreneur Regular Member

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    Ah sorry, i assumed the thread was about Adwords not organics. My bad, forget what i said then. I don't do anything of note in organics. :)