Quality Score Dropping Even With Good CTR
- Thread starter Ravenlash
- Start date
natekorrin
Registered Member
- Jul 19, 2025
- 84
- 23
Check device breakdown. I’ve seen QS drop just because mobile performance was weaker than desktop. Try making mobile-specific ads and see if it lifts again.
SpyderSprinkles
Registered Member
- Sep 22, 2025
- 66
- 26
Sometimes Google tweaks QS based on auction dynamics or competition—even with a good CTR, other factors like landing page experience and ad relevance can still impact it.
GrowthViaAds
Registered Member
- Jul 11, 2025
- 57
- 12
Google might be factoring in things like ad relevance or the overall user experience, not just CTR—try refining your ad copy to align even more with search intent.
- Mar 2, 2021
- 4,360
- 1,418
Google's Quality Score takes into account more than just your CTR; it also looks at how relevant your ads are and how well your landing page works. These things can change when Google changes its algorithms or when a competitor adjusts its ads. Check to see if your ad wording matches the keyword intent, and make sure your landing page speed and keyword match stay good. Even simple changes there can help your QS get back on track quickly.