Quality SCore 7/10 But Low Ad Rank??? Adwords Is Scamming Newbs

I

idmercu

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May 15, 2012
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I am running some test with adwords and I am lost convinced it is a scam. At least for newbs anyways. I have a few keywords that are getting 5/10, 6/10, or 7/10 quality score but today I woke up and those keywords are not running because of 'low ad rank'.??? WTF How is it that possible when my avg position is 1 - 2, quality score 7/10????. Makes no sense.

Now my ads aren't running due to low ad rank. quality score good, bids high, relevancy all average.

Please help.:tumblewee
 
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If you will increase your daily campaign budget, this message will disappear. Ad rank can be affected if you are advertising in a niche thats affected by 'bid war'.

If your ads still dont appear its possible that your campaign is under review.

Keep us posted, happy to assist. :)

Goodluck!
 
Yes. I am paying ahead if that is what you mean. Loading money into adwords account via my cc.
My daily budget is set to $20, has been since the start. That is pretty good from what I have read on BHW. Right now, maybe because I just started, my first page bids have to be min. $1.50.

Checked keywords on meta and landing page. Good.

The kicker is my display url and destination url (both the same) = awesome-keyword.com and the keyword I am bidding on is "awesome-keyword".
So its an EMD for the keyword I'm bidding on with a hyphen in the middle.
 
In the beginning you will pay more! Glad to know you got an EMD niche. :) Key is being persistent. Slowly CPC will lower. Try increasing daily budget & the situation should be resolved. Remember serious, long lasting merchant campaigns are always preferred over affiliate campaigns by Google.

So a mix of daily optimisation + steady 'serious' budget must resolve your issue!
 
How long until my bid prices come down? I am doing everything by the book and still getting $1.50+ min bids.

5/10-6/10-7/10 quality scores
keyword in url (emd with hyphen)
landing page relevant
keywords in ad
$20 daily limit

But still after almost 10 days still getting $1.50+ bid minimums. So I can afford 13 clicks a day. ( Not even as I am just spending this to learn with.)

What gives??
 
Oh yeah, and I forgot to mention. I have been on my sheeet, trying to keep ctr up in hopes my bid will come down. CTR is just under 3%, so ctr is not the issue either.
 
Quality score doesn't always show everything. In this case it can be that your ads, according to google, is just lower "quality" than the ads of your competitors and the biggest influences on that are CTR and relevance between keyword and landingpage.
In some niches i've also had the impression that google "cheats" (mainly "SEO" related keywords) but since they are the boss, there's not much you can do about it.
 
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