Quality Of PBN and Guest Post

if it looks good, if the content answers the keywords in the title well, if it loads fast, if it has few outbound links, if it has many RDs (or at least not crappy ones) and if it gets organic and/or referral traffic it's a good PBN, worth getting backlinks from
 
For Guest post: Legitimate sites, good UX and UI of website/blog, publishing quality content, getting organic traffic, a healthy backlinks profile, Social existing, are the key points to consider as quality.

PBN: publishing human-generated content only, DA, 100+ RD, clean web archive history, the clean and real design of the site, etc.
 
Common things to check for both are
  • the backlink profile, a good number of HQ genuine referring domains/links (ideally 150+)
  • any sudden drops/spikes in traffic that might refer to a penalty
  • regularly posted content, it should be at least a post per week
  • spam-free with a limited number of OBLs, not some spammed to death website/PBN
  • friendly design & genuine-looking website
  • decent published content
  • good on-page, silo & some internal linking
  • niche & language relevant if it's possible, that would make a better impact
When it comes to guest posts, you should check the website traffic & top-ranking keywords along with their difficulty,
a good website should at least be ranking for a couple of competitive keywords,
not just a website targeting easy useless keywords for the sake of selling links

Not the case for a PBN tho, most of the PBNs do not have any traffic since they're barely made for the sake of passing link juice & authority,
Along with all of these, you should check PBN footprints (design, categories, registrars, hosting, URL structure, etc...), domain(s) history, OBL (especially for PBNs),
Getting homepage links would make a better impact as well, it's harder to acquire with guest posting websites but commonly sold by good PBN sellers
 
I recently did some PBNs and almost sent my site to graveyard, but because of BHW rules I cannot send you link from my supplier, he can provide you with good link and posts
 
Use Spamzilla to find expired domains relevant to your industry by keywords and check backlink's profile via Ahrefs.
 
It can easily be identified by the quality of the sites.
 
Guest post - Clean site without spammy backlinked article, unique designs with some articles without any backlinks ( so that it is not only focused for backlinnking), Higher authority helps

PBNs - content quality, blogs diversed registrar, unique IPs, non client articles decides the quality sometimes
 
For PBN - Site metrics, Uniqueness, Themes and Quality of the site
Guest post - Traffic data and also keyword ranking

We can also check the quality of the content, Whois protected, check the hosting, Backlinks profile, Spam score, footprints. These are the common things have to check while considering.
 
The very first thing and the most important thing for both is backlink profile. Many of these sites pump their DA & DR with spammy backlinks. So, it's necessary to make sure that they have a clean profile. The other factors are niche-relevance, content quality, spam score, footprints, traffic, link neighborhood etc.
 
the most problem is , once you ask for the sample of the PBN/Guest post site for audits the metrics , they don't send the sample, this is how this shady business going in
 
if it looks good, if the content answers the keywords in the title well, if it loads fast, if it has few outbound links, if it has many RDs (or at least not crappy ones) and if it gets organic and/or referral traffic it's a good PBN, worth getting backlinks from
Make sure it has low obl, it doesn’t link or use anchors in the adult, casino, counterfeit niches, etc. It shouldn’t change the topic on every single post; all posts should be in the same topic/niche. Then of course its backlink profile.
 
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