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QS 7 to QS 1 overnight. Wtf happened?

Discussion in 'Adwords' started by joelb, Oct 30, 2010.

  1. joelb

    joelb Registered Member

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    I recently created a large campaign in my niche with the help of the SPEEDPPC tool. I was able to use that tool to create quite a few adgroups custom tailored for the keywords I was going after. Keywords were placed in the Title, Metatags, and body of the page. For the first few days, the average quality score for my campaign was 7/10, my CPC was below that of my peers, and my conversion rates were also higher than my niche average. To sum it up, I was performing great.

    12 hours ago I noticed ALL of my campaigns dropped to a 1/10 quality score so none of my ads were running. I looked at a few of my peers that were still up and running, and to my suprise their sites did not even have on page optimization for the keywords they were bidding on, yet Google still allowed them to advertise.

    This is what is being shown in my account

    Showing ads right now?
    No
    This keyword isn't triggering ads to appear on Google right now. What can I do?
    Quality score Learn more 1/10
    Keyword relevance: No problems
    Landing page quality: Poor
    Landing page load time: No problems

    How did I go from a 7 to a 1? Thats a bit drastic isnt it?

    Also I changed the url destination of one of my ads to go to another domain (that had similar content and design) and that ad went up to a 4 after a couple hours.

    Please help
     
  2. spirit bay

    spirit bay Registered Member

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    I am wondering about the landing page quality, I have a bunch that aren't very good and none has ever scored poor. Something has gone wrong. It's not seeing your metatags or body or something. Poor would normally mean some kind of total misdirect like your adwords are for blankets and your pages are pushing weight loss.
     
  3. joelb

    joelb Registered Member

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    You have a point, I may need to pay someone to look at my coding. Maybe the spiders can't recognize the metatags?

    Do you think it may have anything to do with lack of content on the page? My landing page is literally 1 image (Which is my headline) and like 2 sentences and an opt-in form
     
  4. tacopalypse

    tacopalypse Executive VIP Jr. VIP Premium Member

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    google just cockslapped you.

    automatic review system gave you a 7/10, and then you got manual reviewed a few days later, which dropped you to 1/10.

    definitely due to the opt-in form and lack of content.
     
  5. joelb

    joelb Registered Member

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    True, but my competitors are doing the same thing. Capture page containing

    1. Headline
    2. 1 minute video
    3. optin form
    4. Terms of service, copyright, etc at the footer

    Thats it, and when you opt-in you are sent to salespage. How are some getting away with it and some arent?
     
  6. rxxpertz

    rxxpertz Regular Member

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    Its just a matter of time Joel. They will go along too.

    I did saw your job on Elance. When I saw your lander, I had an opinion that your business model is not compatible with Adwords TOS.

    hxxp://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=66238

    Read the above link for more info.
     
    Last edited: Oct 31, 2010
  7. arian2236

    arian2236 Newbie

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    Do you have original content? Because I had it once, and its because my poor content.
     
  8. cookie48

    cookie48 Jr. VIP Jr. VIP Premium Member

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    There can be 100's of reasons. You get QS 1 after some time, if your site is shitty or youre doing smth naughty. It doesnt mean that site was manually reviewed.
     
  9. pk7677

    pk7677 Registered Member

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    Maybe your landing page is more like a bridge page? Just guessing here.