A. There will be 3 tracks which are: 1. Success Stories of the big hitters in IM, so people like our 3 keynote speakers, Scott Stratten, Erika Napolenta and Jeremy Schoemaker and others like Brad Gosse and Rae Hoffman. 2. Web life cycles - so from concept to success and everything needed to get to the finish line with the idea. 3. SEO and how BHW has helped with your business or BH methodologies.