1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

[Q]Using analytics to improve SEO

Discussion in 'Black Hat SEO' started by kireol, Mar 21, 2010.

  1. kireol

    kireol Junior Member

    Joined:
    Feb 11, 2010
    Messages:
    185
    Likes Received:
    57
    This all assumes that I have a fictitious website about frisbees.

    I've been monitoring my sites for a while now and see how people are getting to my sites from the search engines. Now what is best ot do with this data?


    Like lets say I sell frisbees. They come in colors. And the analytics look something like this.


    Google - red frisbees - 15 hits
    Google - buy a red frisbee online - 12 hits
    Yahoo - Red frisbees - 11 hits
    Google - Green frisbees - 2 hits
    Google - Blue frisbees - 1 hit
    Google - Purple frisbees - 1 hit
    Google - Buy frisbees - 1 hit
    Google - frisbee Players - 1 hit


    What would be the best for me? Keep pushing SEO for my top search results "red frisbees" or should I work on the lower ones and get them to look like "red frisbees"?

    What else can I do with this info to make a better frisbee web site.
     
  2. Project-Shadow

    Project-Shadow Junior Member

    Joined:
    Mar 9, 2009
    Messages:
    142
    Likes Received:
    159
    If you are currently monetising these search terms, but utilising analytics properly you can track each click (whether it be adsense or pps) and determine which of these terms will return the highest ROI.

    You should also look into installing Google Webmaster Tools on your site, as you'll be able to see the percentage of impressions vs click-thru's and improve your site that way. Once you've done all the above you should also look into conversion rate optimisation with analytics, as you can use multi-page-variates to see which page converts the most.