This all assumes that I have a fictitious website about frisbees. I've been monitoring my sites for a while now and see how people are getting to my sites from the search engines. Now what is best ot do with this data? Like lets say I sell frisbees. They come in colors. And the analytics look something like this. Google - red frisbees - 15 hits Google - buy a red frisbee online - 12 hits Yahoo - Red frisbees - 11 hits Google - Green frisbees - 2 hits Google - Blue frisbees - 1 hit Google - Purple frisbees - 1 hit Google - Buy frisbees - 1 hit Google - frisbee Players - 1 hit What would be the best for me? Keep pushing SEO for my top search results "red frisbees" or should I work on the lower ones and get them to look like "red frisbees"? What else can I do with this info to make a better frisbee web site.