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[Q] High Impressions.. little clicks on SERP's

Discussion in 'Black Hat SEO' started by stuna, Apr 25, 2016.

  1. stuna

    stuna Jr. VIP Jr. VIP

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    Hi folks.. I am confused about something.. I am at the 5th spot on the 1st page of google for my keyword.. Google webmaster tools says in the last 7 days.. I got 23,000 Impressions and only 31 clicks! The keyword is low competition 165,000 searches per month.. how comes I am not getting more clicks.. The other sites sitting on 2nd to 4th positions are a huff post articles, vanity fair articles and wikipedia article all for the domain sitting on the 1st position. I only have one website competition which sits 1st position.. the other top 50-100 positions are all articles about my only competition..apart from mine which as I said sits 5th spot on page one in SERP's. Any ideas why I am not getting more clicks.. My title and description tags are all excellent for what people are search for. Thanks in Advance.
     
  2. UptonGoodwin

    UptonGoodwin Power Member

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    Obviously your title and meta description is not excellent... Change up your title and meta description to get people to actually click on your website in SERPS.
     
  3. stuna

    stuna Jr. VIP Jr. VIP

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    Then how come I am in 5th place on the 1st page if title and description tags are not good?!
     
  4. nikita12

    nikita12 Jr. VIP Jr. VIP

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    UptonGoodwin meant to say that your title and description are good enough for the search engines to rank you (i.e. have the right keywords) - but are not good enough for the users to click. Therefore while the impressions are high, your CTR is low. You can modify your title and description to get the user to click on your website

    Also, if you see images being shown at the top for your search query - for e.g. if the keyword is a person's name, then sometimes Google will show images of the person at the top. In this case, your position of 5 may not be the actual position of your page, but actually will also include the position of the image from your website that is shown at the top. My one site ranks for certain celebrity names and Webmaster Tools shows my position between 1 and 2, while my real position is actually 8 or 9. This inflates my impressions and therefore shows a much smaller CTR than it should.
     
  5. stuna

    stuna Jr. VIP Jr. VIP

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    Okay Thanks.. I will change my title to be more "Action" oriented.
     
  6. Ambitious12

    Ambitious12 Elite Member

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    What you are getting is good for those who want better branding. Well you need to go with Maximize Clicks(PPC)
    And for free,you just checked out with High PR sites like Quora,Reddit,Stumbleupon etc.