Q? Adgroup CTR more important than individual keyword CTR?

Discussion in 'Adwords' started by snow_predator, Mar 7, 2009.

  1. snow_predator

    snow_predator Newbie

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    Hi Folks

    One of my adgroups has a CTR of 0.60% for all its keywords, with varying click through rates from 0 to 100% for each individual keyword within the adgroup.

    Which is important for keeping my costs down? The CTR of the adgroup as a whole? or that of the individual keywords? Because if it's the first option, then I should be deleting the keywords that have very low click through rates.

    Your expert opinions would be much appreciated :p

    Thanks