I am tracking one site- Code: pet*shopinkolkata.com It has only 6 inbound and 4 outbound link. Nearly no content, lots of pics and a heavy site. Eight month old. But it is in third position on google for "pet shop in kolkata" keyword (115,000 competition) and on first page of yahoo and msn. I can't interpret this result. How does it is possible?? Can anybody explain to me - a noob in SEO.