1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Putting large amounts of text into footers?

Discussion in 'White Hat SEO' started by stevesdata, Sep 24, 2009.

  1. stevesdata

    stevesdata Regular Member

    Joined:
    Nov 3, 2008
    Messages:
    357
    Likes Received:
    140
    Location:
    Next to Chuck Norris
    I am currently analysing a site that has recently injected a ton of text into the footer - hundreds of words!

    I am personally a fan of adding "emergency links" in my footers to increase onsite optimisation and make sure a maximum number of pages can be accessed from each page / increasing internal linking.

    It got me thinking if duplicate content penalties would apply here? I am unsure if there is an SEO benefit from what they have done. My gut instinct is there is too much text and if it was included as main content they could face penatlies.

    How the the search engines view footers / do they view them differently to different div tags etc.?

    I believe the text injection has helped their SERPs as they have jumped approx. 4 pages but they were guilty of severely overusing images rather than text. So would probably rank much better for increasing the amount of text on their site.

    :)
     
  2. 44blackhatters

    44blackhatters Registered Member

    Joined:
    Jan 21, 2008
    Messages:
    52
    Likes Received:
    3
    I think it could help for landing pages that are mostly graphics, since the images won't offer anything up to Google, as you eluded to.
     
  3. stevesdata

    stevesdata Regular Member

    Joined:
    Nov 3, 2008
    Messages:
    357
    Likes Received:
    140
    Location:
    Next to Chuck Norris
    I think it has surely got to be better than than no text but much worse than links and more unique content.

    I would be interested if the SE's look at the footer any differently. For example I have heard of theories where sidebar links can be seen as more valuable such as blogroll links, but then there are more of them I suppose?

    :)