Push campaign works on one GEO but fails on another

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Wizardaffiliate

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Hello everyone,

I had a push campaign working pretty well in one GEO, so I copied the same setup to another country thinking it would perform similarly. But results are completely different and CPA is way too high.

Do you guys usually change creatives/angles for every GEO or keep the same setup?
 
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I think you should not fully copy campaigns from one GEO to another because audience behavior, language, and buying intent are different in each country, so creatives usually needs some changes.
 
Wizardaffiliate said:
Hello everyone,

I had a push campaign working pretty well in one GEO, so I copied the same setup to another country thinking it would perform similarly. But results are completely different and CPA is way too high.

Do you guys usually change creatives/angles for every GEO or keep the same setup?
Click to expand...
yes i always change creative angles depend which country i am targeting.
 
I would definitely test new creatives for each GEO. Just because something works in one country doesn’t mean it will work in another, user behavior, competition and preferences can be very different.
 
creatives matter but for push specifically id check the source quality for that geo first. push traffic quality varies wildly country to country even on the same network, some geos are mostly aged/recycled subscriber lists with low intent

ive had the same exact creative crush it in one country and flop in another purely because the second geo had way more bot/junk subs on that ad network. before rewriting angles id pull ctr and post click engagement separately, if ctr is fine but everything bounces after click thats a traffic quality issue not a creative one
 
Every GEO behaves differently, so it's usually best to localize creatives, messaging, and bidding rather than copying the exact same setup.
 
Wizardaffiliate said:
Hello everyone,

I had a push campaign working pretty well in one GEO, so I copied the same setup to another country thinking it would perform similarly. But results are completely different and CPA is way too high.

Do you guys usually change creatives/angles for every GEO or keep the same setup?
Click to expand...
prior to any adjustment in your ad campaign check out the CTR Click. through rate landing page and conversion rates. In case of traffic clicking without converting, you have bad trafic or offer that does not suit this particlar audience.
 
@WPGads makes a solid point about the traffic sources. I ran into this last month with a sweepstakes offer... crushed it in France, but when I copied it to Belgium with the same french creatives, it absolutely bombed. At first I thought it was the angle, but after digging into the tracker, half the zones in Belgium were just sending junk clicks with zero LP view time.

If you do end up tweaking the creatives, don't just use google translate for the new GEO. Direct translations almost always sound weird to locals and kill your CTR. Try to find a native on fiverr or just spy on what is already running in that specific country to see what angles they use. But yeah, check those zone IDs first before you burn more budget.
 
I've run into this quite a few times with push traffic.

A campaign that performs well in one GEO can completely fail in another, even when the offer and setup are identical. In my experience, user behavior, traffic quality, and competition levels vary a lot between countries, so I rarely expect the same CPA everywhere.

I usually test different creatives, landing pages, and angles before scaling.
 
Different GEOs behave differently. Same ad doesn’t always work because audience, buying power, and mindset change. I usually adjust creatives for each GEO.
 
Wizardaffiliate said:
Hello everyone,

I had a push campaign working pretty well in one GEO, so I copied the same setup to another country thinking it would perform similarly. But results are completely different and CPA is way too high.

Do you guys usually change creatives/angles for every GEO or keep the same setup?
Click to expand...
You have to change your ads because what makes people buy changes from country to country. Copying the same ad usually just wastes your budget.
 
I always test new angles for every country. A creative that kills it in the US might totally bomb in Europe or Asia.
 
Wizardaffiliate said:
Hello everyone,

I had a push campaign working pretty well in one GEO, so I copied the same setup to another country thinking it would perform similarly. But results are completely different and CPA is way too high.

Do you guys usually change creatives/angles for every GEO or keep the same setup?
Click to expand...
I always test new creatives and angles for every new country. Even if you translate the text perfectly, the local humor, mindset, and buying habits are never the same.
 
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