Publish articles, do I need to build links for each of them?

kunter

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We publish about 3 - 5 articles per week, min 3000 words each, they are unique and high quality, including links, images, video etc. most of them also get indexed fast but don't rank well.

Each time I publish a new article I post them on Twitter (20K followers) Facebook (5000 followers) and Linkedin

But do I need to build links for each of them.

The main site has DR50 and UR50 building links a lot, but most of them go to the main site.

I would really like to push the site further, what would you suggest?
 

Hawkeye Digital

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Get with redirects and social media and some guest post , more high quality ones with good budget would do the job !
 

kunter

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I must say we have about 200 articles at the moment, still counting, so it will be difficult to buy a lot of links and social signals to each without a huge budget.
 

Vicetemple

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Here's what you can do. Instead of focusing on all of the articles, make a priority list of keywords/posts you want to rank and focus on those pieces specifically. That way, it will be a more targeted and focused approach rather than trying to all of the 200+ posts. As you mentioned previously, you need a huge budget to build links with all of them.
 

rankpowerhouse

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We publish about 3 - 5 articles per week, min 3000 words each, they are unique and high quality, including links, images, video etc. most of them also get indexed fast but don't rank well.

Each time I publish a new article I post them on Twitter (20K followers) Facebook (5000 followers) and Linkedin

But do I need to build links for each of them.

The main site has DR50 and UR50 building links a lot, but most of them go to the main site.

I would really like to push the site further, what would you suggest?
It's good to pepper links to your blogs as it's more natural, and especially effective if they have good conversion potential.
The key is to make sure your blogs link to each other and, crucially, link to the main pages you need to rank.

By doing so, Google can detect the structure and importance of the pages of your site and rank them accordingly.

A strong internal linking strategy could make all the difference in edging out a competitor.
 

HenryObi

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We publish about 3 - 5 articles per week, min 3000 words each, they are unique and high quality, including links, images, video etc. most of them also get indexed fast but don't rank well.

Each time I publish a new article I post them on Twitter (20K followers) Facebook (5000 followers) and Linkedin

But do I need to build links for each of them.

The main site has DR50 and UR50 building links a lot, but most of them go to the main site.

I would really like to push the site further, what would you suggest?
You don't need to build links to all of them. It's not feasible for a site with hundreds of articles or thousands. The way to do it, at least from my experience is build majority of your links to the homepage and pages that are already doing well. Then you heavily interlink your posts.

That way link juice would flow from the homepage and those other pages you built links to, to other pages with little to no external backlinks.
 

cloakit

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Clearly if you can build backlinks to your posts, do it. The whole website popularity helps for sure, but backlinks that point directly to the posts are for sure a stronger signal.

Since you can't create backlinks for 200 posts, you maybe already know how many backlinks you can buy / create. Let's assume 100 backlinks (100 DR)

Please do not consider the following numbers as an absolute truth, the numbers varies from post to post and obviously they also depend from the competition level of every single keyword... I m just trying to share an idea.

Usually, single posts doesn't need to recieve tons of backlinks, espacialy if the domain is already strong. Realy often you just need of few good backlinks (assuming the domain is already strong). Few can means, 4,5,6

Assuming you can buy 100 backlinks, you can make links for 15 to 25 single posts.

So you need to select thoses posts.
One way to identify to identify the articles (from the search console) is to find out the posts that get impressions for many keywords (good long tail potential) but have a low CTR because they often rank between position 4 and 10. This is only one aproach, I m pretty sure that other users have their own reciepe to select the posts to boost.​

Appart from buying backlinks, I want to point out what @rankpowerhouse wrote, because it's a very good strategy.

A strong internal linking strategy could make all the difference in edging out a competitor.

Your website have a good authority so, unless it's already done, optimizing the internal linking will really boost your single posts.

This helps because generaly websites have a poor structure, that's the case for 99% of blogs where single posts are ordered by date. More you publish and more old posts go far from the homepage and from their archive (category). That means that the authority of the whole website that is flowing withing pages is flowing based on publication dates, it's not flowing based on strategic choices. And if we consider that usually people start writing the most important peace of content first, that means that those most important peaces of content are those that are getting less page rank (and less power).

If you're content is evergreen, you can link your posts directly on the menu. For sure you are not going to add 200 items in the menu. What you can do so is :

  1. Create various clusters (groups of x single posts that are somewhat related)
  2. For each cluster (group of posts) select one post that will act as the "master" of his group
  3. In the menu add links to your masters
So let's say that you have created 20 groups of 10 posts (200 posts), you'll have to add 20 items in the menu.

Hope that helps
 
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DrZoidberg

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You definitely want to build links to the money articles (the ones that will make you affiliate commissions).

Prioritize them by the search volume and keyword difficulty (and maybe the potential commission per sale). The ones with less competition and higher search volume should go first.

Another good practice is to build links to articles that are already ranking 5-10 or on the second page. Often they need a little push - a link or two with the exact match anchor and maybe a few long tail anchors to deversify - to make it in the top 3 or at least to page one.

If you are on a budget concentrate your efforts on up to three top articles you want to push and let them rank in top 3, so they bring you some money. Use that to scale it up for other articles.

And of course keep improving your top money content - this might be another reason why they don't rank. And your competition will keep pushing it as well.
 

kunter

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Thanks... there are some good and valid points here which I'm already putting into action.
 

Zomiseo

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We publish about 3 - 5 articles per week, min 3000 words each, they are unique and high quality, including links, images, video etc. most of them also get indexed fast but don't rank well.

Each time I publish a new article I post them on Twitter (20K followers) Facebook (5000 followers) and Linkedin

But do I need to build links for each of them.

The main site has DR50 and UR50 building links a lot, but most of them go to the main site.

I would really like to push the site further, what would you suggest?
No matter how many followers you have to depend on your article should be liked by your audience and most important your post must be related to your audience It will be indexed automatically by Google. I don't know why people think indexing is very important and they try to index forcefully Google doesn't like this.
 
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