EDIT: This was WAY longer than I meant it to be. Hey BlackHatWorld admins and moderators, Ever since the site layout was changed some months ago there's been this little optimization that, in my opinion, would serve to increase sign-ups and engagement from organic traffic. Now I don't know anything about SEO, but it seems to me that various questions, content, and tutorials on BlackHatWorld rank on the first page for thousands of long tail keywords that bring thousands of lurkers to this site per day. I think that it is fair to say that long-tail keywords are a proportionally bigger traffic source for sign ups and engagements with BHW than they would be for other forums, due to the sheer amount of and quality of the content here. The thing is, much of this traffic doesn't come from keywords related to SEO in any way. Many of these long tail keywords are probably variations of the words "marketing", "money online", "passive income", and additionally things like "seo" or "black hat seo". I personally became a member because I stumbled upon a BlackHatWorld long tail keyword listing in the SERP's when I was trying to figure out how people made money online. I'm sure a large portion of other members have likewise signed up through the same method of "stumbling upon" threads they've encountered through the SERP's as results for long tail keywords not related in any way to SEO. Here is a screenshot I took of the main page while I was writing this thread. Even as anecdotal evidence, notice how many of the threads in this screenshot aren't directly related to SEO, and how the collection of non-SEO related long tail keywords BlackHatWorld ranks for will likely be representative of the amount of non-SEO related content on the site: As you know, the main logo or graphic on a web page is supposed to function as a visual anchor point upon the first few seconds of viewing a page. Additionally, a user will tie any stylized text or imagery associated with the graphic to the predominant focus of the site, rather than to a subset of the focus of the site. If the graphic and the text associated with the site does not reflect the general content of the site, but only a portion of it (BlackHat SEO), it's very possible that long tail keyword traffic coming to a page on the site with content relating to a different subset (e.g CPA or dropshipping) will assume that there is not much good or userful content on the site relating to their different subset. For example, say a person comes to BlackHatWorld from Google due to a CPA or dropshipping-related long tail keyword. If they're reading a thread about a CPA or dropshipping and the logo text for BlackHatWorld says that it's a "Black Hat SEO" forum, they're very likely to fall into the misconception that CPA or droppshipping make up almost none of the site's content, and that there probably are not many threads about CPA or dropshipping. Because our logo says "BlackHat SEO Forum", this false assumption will cross through the minds of almost all long tail keyword traffic not related to SEO. Because the logo text of any given site will be subconsciously associated with the content of the site to a greater degree than non-logo text by the user, this assumption will be true even though the left-hand column of BlackHatWorld lists many categories not related to SEO. Because the user has already falsely determined that the general focus of the forum is almost solely related to "BlackHat SEO", they will see SEO-related categories as information-rich and non-SEO related categories as posessing a lack of information. Additionally, the current logo text of "BlackHat SEO" may turn away people who are interested in "Internet Marketing" yet do not know what "Black Hat" or "SEO" mean. The meaning of the term "Internet Marketing" can be deduced via basic understanding the implications of it's 2 terms used in conjunction with one another, and it's easy to do because there are few people who don't know the meanings of the words "Internet" and "Marketing". However, the term "BlackHat SEO" is not only commonly misrepresented by people who do not understand it, but it is also acronymic and therefore presupposes that the user be able to define the acronym "SEO" to be able to understand the general focus of the site. Again, as a personal anecdote, I had not idea what "SEO" stood for when I stumbled upon this site, and had I not browsed the main forums I would not have understood what the logo text was speaking of nor been here today. That's why I think we should change the logo text to "The Home of Internet Marketing", as BlackHatWorld's title in the SERP's does. If we did this, users would understand that the site was about internet marketing in general, wouldn't have to know what the term "SEO" means, and most importantly, wouldn't discount non-SEO related areas of the site due to a misconception developed by the current logo text. Even if I'm mistaken and the majority of the content on the site is related to SEO, it seems to me that this alternate logo text is still more optimal. It's important to remember that that SEO is a subset of internet marketing. Anybody who comes to BlackHatWorld for SEO content will not be turned away by seeing logo text saying "The Home of Internet Marketing", because they understand that SEO is a method of internet marketing. However, if a person comes to BlackHatWorld for non-SEO content and the logo text says "BlackHat SEO Forum", then might be discouraged from sticking around for the aforementioned reasons. I'd encourage @Diamond Damien and the others who run this site to take this suggestion into consideration. Except not Apricot. She needs a break.