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[Proof] White hat still just as important as blackhat. [On-Page SEO]

Discussion in 'White Hat SEO' started by Kickflip, Feb 12, 2011.

  1. Kickflip

    Kickflip BANNED BANNED

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    Hello everyone.

    I just wanted to make a quick post to re-confirm the importance of onpage SEO. I have learned a lot about building backlinks, but I still am a bit of a noob when it comes to basic on page optimization.

    Last night I read a thread here:
    http://www.blackhatworld.com/blackhat-seo/black-hat-seo/279146-sandboxed-myth.html

    I read the lines "It's amazing to me when people complain that they aren't ranking and then I look at their site and the keyword isn't in the title tag. I laugh and then I cry a little. This is SEO 101, folks. First put your keyword at the beginning of the title tag on the page you are trying to rank" and I realized that when I was creating my basic title tag, I just ranted off a few words that I thought made my website sound "wicked good".

    I made the change on just my homepage, pinged the site, built 500 backlinks last night (Which is much less than I normally do each night, this was just to update my page with Google). In less than 36 hours I jumped 35 spots on my main keyword, and 6 spots on my secondary keyword.

    You may think "Oh, jumping from 106 to 71 isn't a big deal", but this isn't a normal keyword. This is a "retirement" keyword that if I can rank well for it, is the last site I will ever need to rank for. And in addition, I am sure there is a TON more of on page optimization I can still do for the site because it is SO basic when I set it up, I wasn't even thinking of ranking it in google.

    That is why it is so important to read every thread on this site you can. When a reputable member makes a long post, read it. They usually aren't just trying to sell you something or waste your time.

    Always be reading. Always be learning.

    [​IMG]
     
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  2. JasonG

    JasonG Regular Member

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    I hear you man, I made a couple of changes to one of my sites about two weeks ago and jumped from page 3 to page 2 overnight...
     
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  3. webmast

    webmast Regular Member

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    So we have to use our keywords in the title and build backlinks?
    I don't know... I will wait for Matt Cutts or at least Rand Fishkin to confirm that.
     
  4. elocin

    elocin Jr. VIP Jr. VIP Premium Member

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    Were you serious?
     
  5. blackma

    blackma Power Member

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    This is so true. There is much to be said about title tags.

    Not just for seo, but for stuff like youtube videos too. I have a video that jumped to getting 1000 views a day from google a few days after I changed the title of the video to a different keyword
     
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  6. darkman

    darkman Regular Member

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    How did u built 500 links in one night? :)
     
  7. Kickflip

    Kickflip BANNED BANNED

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    I see the same things. If I upload a video, and it doesn't get decent hits within 2 weeks, I will usually change the title tags slightly and monitor the results. There are drastic changes from even just a 1 word difference. And it makes sense, 1 word is the difference between exactly what someone is looking for, and kind of what someone is looking for.

    Scrapebox and SENuke.
     
  8. sbw27

    sbw27 Regular Member

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    On-page stuff, and link structure is really important, it's just simple, so a lot of people overlook it. You should be doing it. Here's an example of how link structure can mess with your rankings:

    I have a site, main keyword ranks position 5-6 on first page, but not much long-tail. I want to get more long-tail traffic so I install this SEO Wordpress plugin that looks for incoming search terms, then makes a tag for that term and adds it to the bottom of the post.

    Theory being each post would get more strength in for the terms that it's getting long-tail traffic for.....automatic small improvements for a lot of keywords. So what Happens?

    All of the tags generated flattened my link structure, distributed juice across all my tag pages, rather than, the post pages. This strategy works well for sites like wikipedia as they have millions of links. But for a small site like this one, it just diverted attention away from my posts and onto my tag pages.

    Result was that I dropped to mid second page for my main term, and also dropped on all my other main terms, and traffic for the site halved.

    What I have done it fix this:

    I have stripped the tags of their links....so the tags get generated on each page, but they don't link anywhere. I have added no-index to all tags (using ALLLINONESEO), and removed tags from the google-agent crawl in the robots file.

    My theory is that all the keywords will get added as tags to the bottom of posts, but they won't link anywhere - link structure restore, with some keyword stuffing added to post. Having the keywords link to the post instead of the tag page would also be pretty cool and fix this issue I think. Hopefully this fixes things.
     
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  9. plex_brahial

    plex_brahial Regular Member

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    Read that thread to, it was a reboot for me. And yes on page seo is as crucial as backlinks