Hi guys, Today I've send out 50 direct mail pieces to local restaurants with a website that I rate <6. My reasoning here is that these business at one point in time acknowledged that having a website is important. But at one point they got sloppy, not interested in maintaining it. So my sales letter deals with a few things: - Objections to a new website: Too expensive, too time consuming, too technical. Each of these I reject in the letter. - I show them(with synonyms and stories) that having a bad website is destroying potential clients trust. If I am referred to a restaurant to check it out I always check their website, either for the address or for the menu or for the prices or reservations. Either way, if am landing on a out of date, bad website I am very much inclined to not go this place. So here is what I did: - I scouted a few of these bad websites, see what is the common theme here; turns out a lot of theme are just old and neglected. Most of them are paid for and not DIY pieces - I came up with possible objections to having a new website, see above - Hand wrote my sales letter(draft) - Put it in Word(piecing it together) - Scraping local yellow pages for all the restaurants in the area - Rated all the website 1-10 - Send out the letter to 50 restaurants with websites <6 Next: - Follow up with 2 emails (5 days apart) and one final phone-call My goal: - Proof that this works by setting 2 appointments, making 2 quotes and getting 1 approved. Bonus: - I offered a one month no strings attached deal where after getting a quote approved I will create the website and let them use it for one month. I will only invoice them if there are 100% satisfied. BUT only if they set a meeting within 7 days of receiving the letter. I'll keep this updated with events that take place.