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Promoting music videos on FB via ads: Strategy and things I've noticed

Discussion in 'FaceBook' started by punkinhead, Sep 18, 2015.

  1. punkinhead

    punkinhead Regular Member

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    I'm just starting to get involved in FB advertising. I have hundreds of times more followers on Twitter than FB, but I keep reading NOT to pump up FB page likes through any artificial means. I'm 100% organic on FB so far.

    The only real money I'm making right now is on Spotify, and soon to be on Pandora, with a little from iTunes, and ads turned off right now on YT.

    I have lots of videos on YT, but it's been a major slog getting traffic, so I started putting them on FB native so they'd autoplay, and now looking at ads.

    So, first question is: What sort of campaign should I be running? I'm doing video views right now. Should I switch to clickthrough (Youtube), or page likes? Right now, it's costing me about 1.5 cents per video view, but, of course Facebook counts anything and everything as a view. I'm only getting about four page likes per thousand views.

    Not selling a product other than the music, and really need mainly to get some buzz going. I'm very focussed on certain cities, and have dialed in the demographics.

    So, which type of campaign? Do the most for best cost option, or put in specific value?

    Also, I just noticed that even though ad campaign for video views says I now have a few thousand views, NONE of those views show up in the counter on the video on my page. Is there a lag, or is something else going on? What the hell is the point of getting views if every time someone sees my page, it says I have 10 views?
     
  2. djbrayner

    djbrayner Registered Member

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    I'm a singer I worked more video adwords for me was great I would share ideas..
     
  3. punkinhead

    punkinhead Regular Member

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    OK, talk to me. Ton of unanswered Q's above. Got any input on them?

    Learning a few new things: First, cost per view is much lower on views campaign than promoted post, but viewcount on page does not go up, so thousands of views from campaign, but page still just shows a few. FB originally just said I'd have to pay higher rate for promoted post to get that to go up since video views just grabs the video and does not tie in any of the stats, but got new advice today that there is a way to link this in the power editor. Looking into this right now.

    Talk to me about adwords. All ears.
     
  4. HoneyHelper

    HoneyHelper Supreme Member

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    well I think you should put your money on likes!
    that will be a long-term plan !
     
  5. punkinhead

    punkinhead Regular Member

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    That definitely would've been my guess a couple years back, but now that there's nearly zero organic reach from the page, not sure that's the move any more. Any particular insights there?

    Also, they're not mutually exclusive, right... meaning video views gets some page likes and video likes, page like campaign would get some video views, etc, but they charge at different rates.

    For instance, I'm running video views right now, and it's saying something like 28% of ads served are being "viewed" (B.S. really since they count 3 seconds as a view and there's autoplay)... but it breaks down to 1.5 cents per video viewed.

    Right now, for every $10 spent, I'm getting roughly:

    750 video "views"
    3 video likes
    3 page likes

    So if I look at that from another angle, it's $3.33 per (VERY QUALIFIED) page like, or $3.33 per video like.

    Has anyone done a comparison like this for music vids and done cost analysis of different campaigns?

    Also, any idea if the video is actually being shared when the people like it from the campaign?