I'm just starting to get involved in FB advertising. I have hundreds of times more followers on Twitter than FB, but I keep reading NOT to pump up FB page likes through any artificial means. I'm 100% organic on FB so far. The only real money I'm making right now is on Spotify, and soon to be on Pandora, with a little from iTunes, and ads turned off right now on YT. I have lots of videos on YT, but it's been a major slog getting traffic, so I started putting them on FB native so they'd autoplay, and now looking at ads. So, first question is: What sort of campaign should I be running? I'm doing video views right now. Should I switch to clickthrough (Youtube), or page likes? Right now, it's costing me about 1.5 cents per video view, but, of course Facebook counts anything and everything as a view. I'm only getting about four page likes per thousand views. Not selling a product other than the music, and really need mainly to get some buzz going. I'm very focussed on certain cities, and have dialed in the demographics. So, which type of campaign? Do the most for best cost option, or put in specific value? Also, I just noticed that even though ad campaign for video views says I now have a few thousand views, NONE of those views show up in the counter on the video on my page. Is there a lag, or is something else going on? What the hell is the point of getting views if every time someone sees my page, it says I have 10 views?