Discussion in 'YouTube' started by Adam Rock, Dec 23, 2011.
Ever try it? What did you set the CPC?
CPC depends on the keywords you are targeting - its G adwords
Here dude, since it is you asking, I thought I would take a second to pull this up
How much does it cost to run a promotion?
YouTube Promoted Videos run on an auction structure. This means your promoted videos compete with other people's promoted videos to appear on the same page on YouTube. To decide which pages show your promotions, you and your competitors will pick keywords related to your videos that will match them to user searches on YouTube. To decide which promotion appears higher on the page, and to limit your costs for a keyword, you and your competitors will also pick a cost-per-click that you'll pay every time a user clicks on your promotion after a search. To limit how much you spend overall for your promotions, you'll set your own personal daily budget.
This auction format gives you and your YouTube competitors the ability to set your own pricing and this is the heart of the auction-based online advertising model. It helps keep pricing low and competitive among users promoting similar video content.
If you create a new AdWords account during the sign up process for Promoted Videos, there will be a $5 account activation fee.
Click the links below to learn more about the two core pricing concepts for Promoted Videos:
Your maximum cost-per-click (CPC) determines where your promotion will appear on the page, compared to others competing for the same keywords. If you choose a higher maximum CPC than your competitor for a keyword, your promotion will generally appear above theirs on a page for the matched keyword search. If you choose a lower maximum CPC than a competitor using the same or similar keywords, their promotion will appear above yours.
For the initial launch of Promoted Videos, there is no minimum cost for you to run a video promotion. You'll only need to specify at least a $.01 cost-per-click for your promotions. To help keep your costs low, YouTube Promoted Videos also uses the AdWords Discounter. This is an automatic system discounter that ensures we only charge you 1 cent more than your competition to keep your promotion appearing above theirs.
You'll also be asked to set an overall budget for your Promoted Videos account to control how much you spend on all of your promotions per day. We'll serve your promotions on YouTube wherever they're eligible to appear, based on your budget, CPC, and keywords. This budget is unique to your account and can affect how much overall traffic you receive for your promotion.
You can use this budget as an estimate for how much you'll spend on your promotionsin a given day. You can multiply this number by 30 days to see how much you'd spend per month on average.
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