[Project Local SEO] My journey to ranking the website and rent or sell the lead

Hi Blackhatians,
I have been here for a very long time but I don't have an active presence on the forum. I have been a leecher and engulfing all the yummy posts throughout. You people are awesome and your success have motivated me starting my own Journey.
Here is the screenshort of my kws:
1. KWFINDER:
https://imgur.com/XDFCVqD
2. Keyword Revealer:
https://imgur.com/1lWyuji
3. Last 7 Days and One Days Evaluation from Google Trends:
https://imgur.com/QVwzYKa
https://imgur.com/aJZIW4O

Unfortunately My ahrefs kw evaluation daily limit exceeded, so no ss from there but kw difficulty in ahrefs is 7.
One more thing, this kws has some synonym kws which also have somewhere around 1300/m searches which could be an added value to the main kw.
Ok Long stroy Short here is my plan:

1. I have already researched the kws and found the ranking websites are not targeting the kws well, heck there onpage status is very poor. I have got yelp and yellowpage on the first page and sometime two facebook page get in to the first page (I did not notice this a week ago, it started happening untill recently may be two days ago) which is a great sign.

2. I have chosen the domain name which is an EMD (I hope Google does not mind EMD in the name of Local SEO) since lots of EMD happen to be found ranking the first page in my other researches.

Now that's that for now. If you guys have any strategy to share for me, please let me know in the comment. and Since this seems to be an easy to rank kw, what do you think my seo strategy should be?
Any sorts of onpage, offpage or backlink advice will be highly apprciated.
Thank you for your time guys. Your valuable comments will keep me motivated on the way

Good luck with your site, I'm doing the same type of project right now too with a new site. I didn't use an EMD, but the service is in the domain. For your strategy, make sure your onpage is right before going onto other aspects, as that's easily controllable. For offpage, build as many citations as you can with some relevant industry directory links to start.

blk_coffee said:

Good luck with your site, I'm doing the same type of project right now too with a new site. I didn't use an EMD, but the service is in the domain. For your strategy, make sure your onpage is right before going onto other aspects, as that's easily controllable. For offpage, build as many citations as you can with some relevant industry directory links to start.

Click to expand...

Yeah! For on page I have an on page audit list, more like a checklist so that i don't skip through any of the important steps. Beside my competitors are pretty much not targeting the exact keyword so a plus point there. Only thing i am worried about is not having a physical address there to ensure my GMB listing. I heard about buying a virtual address but also heard about goo gle keep blacklisting those addresses more often. I am pretty much lost there in terms of figuring out what to do.
Anyway I also wish you all the best for your new venture.

I was also looking for guides on local seo here in blackhatworld but did not succeed to have found one. I believe there are some great resources on local seo here. I am searching. But if you already know one or a few please put he link here. Thanks