I am in the process of getting my site developed. (SEO company) I know this can be a debatable topic, and can be based on many scenarios. But I would like to know what you guys find best for offline business. Will they find a professional-looking style too traditional & boring? At the same time, will that gain more trust? or will they find a web2.0 style over creative and cheesy? At the same time, will this show more innovative and out of the box style? Any inputs will be appreciated. Example: Professional-style: Real people images, traditional grid etc. Example: Web2.0-Style: Use of graphics, animation, icons, mascot etc.