Hi, In this series of post I will break down my old multimedia production businesses. You may not know who I am but if you live in the US or Japan you haven't probably seen one my projects. I started as a producer and music marketer in Japan but I am a US citizen. I helped take 3 artist major in JP and in the US I mainly work on TV shows and political ads. I am one of the top consultants now and tackle technical tasks such as digital intermediate work. I still do work in both countries. To work with small businesses, indie, local, and lower level signed artist I've developed a simple system that I'm going to teach all that are interested. After I am finished you will have an entire business you can run on the side or full-time if you want. The reason I am doing this? Enough chat: How To Set Up a Successful Music Video Company This method will allow you to make very high quailty productions in a systematic and predictable process. Most creatives fail in business because they offer only services. I am going to show you how to have a production product that you can later pay other people to do. All they have to do is follow the formula. This will cut out on a lot of BS that comes with dealing on the low end of the market. What you will need: - a micro 4/3 camera, DLSR or above - a camera slider - a wide angle lens - a standard lens ( around 50mm) - a telephoto lens - video editor If you are on a budget you get a Sony RX100 or you can get one of the camera types above with a one quality zoom and that will take care of everything except the slider. Recommendations and why: On the cheap: The Sony RX100 is the greatest pocket camera ever made and its new. The photo and video quality is good enough for our goal and will intercut with major productions. Rokinon lenses: These are the highest quality lenses you can buy for a low price. The reason they are cheap is because they can only manually focus. This is great for video but bad for lots of photography applications outside of portrait. So getting these lenses are like getting Canon's L glass ( which is usually around $1200) for 75% off. But I would never....EVER...take wedding or event photos with them unless you are a manual master. Cameras are always changing so I can't recommend a 4/3's camera or DSLR at the moment, after September I will be able to update this. For software its best to use Adobe Premiere for this method. Anything will do but you will be faster in Premiere because it has dynamic windows. The Business: We are offering a music video ( and later business video) products and the model is as such: Standard = 3 scenes Gold = 4 scenes platinum = 5 scenes custom = quote ( this is where most people start, we will be offering our creative side for a much higher fee) Band/group solo video = extra $_____ You set the price based on your production cost which should be fixed for the most part. Marketing: Since this is a black hat SEO forum I won't say much on the website and what you can do with it. Just the skill alone puts you ahead of other. But I will say don't make the site look cheap. I would get a wordpress portfolio like theme thats supports video with no price info. We want to appear like we are an inside connection type of biz and the person will have to reach out to get pricing info. The production: For each scene ( where ever you or the client wants) we will shoot with ONE focal length for the duration of the song. The camera will be going back and forth on the slider the constantly. So if the song is 3 mins we will have: wide angle on slider 3 times at location 1,2, 3 etc... standard lens sliding 3 times at all locations telephoto lens on camera at all locations That equals 27 mins for each location and thats up to 81 mins, and the video will likely roll longer so we have well over an hour of footage to edit. That gives us plenty of variety and it makes it easy to edit. The Editing: Because the audio will be synced with the video ( using the cameras mic for reference, that makes it easy to match) and the slider is going back and forth covering all angle...we can essentially cut this any way want. And FAST!. Also keep most if not edits under 9 secs. All we need to do is make sure that we have focal length variety. To make it simple: scene1-wide/scene2-standard(medium shot)/scene3-telephoto (closeup)/scene-2-medium/scene1-telephoto/scene3-wide etc... It doesn't matter what the storyline is because we have it covered from all angle so we can cut this pretty fast and the slider and angle diversity will create the professional feel. In the end this is what it should look and feel like: youtube.c0m/watch?v=JWzAYJCKBu8 What you watched is the the exact method I taught you, its really easy. The sider only moves forward and back but in the second video ( first produced for this project) the slider is going sideways: youtube.c0m/watch?v=9M3ZDK0LGWU (blame Avex for the quality) This method will allow you to do tons of videos in a week at whatever you want to charge. This is the only way I could work with people who had a small budget and this method works on bigger projects as well. Hopefully you found this useful. Later we will add another layer to this. Bands and pop groups. And from there I will get into feature films, commercials, and small business promo video. I wanted to start here because I know know more about it, its easy, fast and fun. This cut out a lot problems such as re-edits, $200k visions on a $300 budget etc. You positioning power is much stronger like this. You will have the best work amongs what the lower level artist have to choose and they can't complain because its a product like model. They know the deal up front and have selected a package. If they want to nit pick, they can pay for a custom video which will be a lot more.