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Production Techniques Of An International Multimedia Superstar

Discussion in 'Video Production' started by icering87, Aug 23, 2012.

  1. icering87

    icering87 Newbie

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    Hi, In this series of post I will break down my old multimedia production businesses. You may not know who I am but if you live in the US or Japan you haven't probably seen one my projects. I started as a producer and music marketer in Japan but I am a US citizen. I helped take 3 artist major in JP and in the US I mainly work on TV shows and political ads. I am one of the top consultants now and tackle technical tasks such as digital intermediate work. I still do work in both countries.

    To work with small businesses, indie, local, and lower level signed artist I've developed a simple system that I'm going to teach all that are interested.

    After I am finished you will have an entire business you can run on the side or full-time if you want.

    The reason I am doing this?

    Enough chat:
    How To Set Up a Successful Music Video Company

    This method will allow you to make very high quailty productions in a systematic and predictable process. Most creatives fail in business because they offer only services. I am going to show you how to have a production product that you can later pay other people to do. All they have to do is follow the formula. This will cut out on a lot of BS that comes with dealing on the low end of the market.

    What you will need:

    - a micro 4/3 camera, DLSR or above
    - a camera slider
    - a wide angle lens
    - a standard lens ( around 50mm)
    - a telephoto lens
    - video editor

    If you are on a budget you get a Sony RX100 or you can get one of the camera types above with a one quality zoom and that will take care of everything except the slider.

    Recommendations and why:

    On the cheap: The Sony RX100 is the greatest pocket camera ever made and its new. The photo and video quality is good enough for our goal and will intercut with major productions.

    Rokinon lenses: These are the highest quality lenses you can buy for a low price. The reason they are cheap is because they can only manually focus. This is great for video but bad for lots of photography applications outside of portrait. So getting these lenses are like getting Canon's L glass ( which is usually around $1200) for 75% off. But I would never....EVER...take wedding or event photos with them unless you are a manual master.

    Cameras are always changing so I can't recommend a 4/3's camera or DSLR at the moment, after September I will be able to update this.

    For software its best to use Adobe Premiere for this method. Anything will do but you will be faster in Premiere because it has dynamic windows.

    The Business:

    We are offering a music video ( and later business video) products and the model is as such:

    Standard = 3 scenes

    Gold = 4 scenes

    platinum = 5 scenes

    custom = quote ( this is where most people start, we will be offering our creative side for a much higher fee)

    Band/group solo video = extra $_____

    You set the price based on your production cost which should be fixed for the most part.

    Marketing:

    Since this is a black hat SEO forum I won't say much on the website and what you can do with it. Just the skill alone puts you ahead of other. But I will say don't make the site look cheap. I would get a wordpress portfolio like theme thats supports video with no price info. We want to appear like we are an inside connection type of biz and the person will have to reach out to get pricing info.

    The production:

    For each scene ( where ever you or the client wants) we will shoot with ONE focal length for the duration of the song. The camera will be going back and forth on the slider the constantly.

    So if the song is 3 mins we will have:

    wide angle on slider 3 times at location 1,2, 3 etc...
    standard lens sliding 3 times at all locations
    telephoto lens on camera at all locations

    That equals 27 mins for each location and thats up to 81 mins, and the video will likely roll longer so we have well over an hour of footage to edit. That gives us plenty of variety and it makes it easy to edit.

    The Editing:


    Because the audio will be synced with the video ( using the cameras mic for reference, that makes it easy to match) and the slider is going back and forth covering all angle...we can essentially cut this any way want. And FAST!. Also keep most if not edits under 9 secs.

    All we need to do is make sure that we have focal length variety. To make it simple:

    scene1-wide/scene2-standard(medium shot)/scene3-telephoto (closeup)/scene-2-medium/scene1-telephoto/scene3-wide etc...

    It doesn't matter what the storyline is because we have it covered from all angle so we can cut this pretty fast and the slider and angle diversity will create the professional feel. In the end this is what it should look and feel like:

    youtube.c0m/watch?v=JWzAYJCKBu8

    What you watched is the the exact method I taught you, its really easy. The sider only moves forward and back but in the second video ( first produced for this project) the slider is going sideways:

    youtube.c0m/watch?v=9M3ZDK0LGWU

    (blame Avex for the quality)

    This method will allow you to do tons of videos in a week at whatever you want to charge. This is the only way I could work with people who had a small budget and this method works on bigger projects as well.

    Hopefully you found this useful. Later we will add another layer to this. Bands and pop groups. And from there I will get into feature films, commercials, and small business promo video.

    I wanted to start here because I know know more about it, its easy, fast and fun. This cut out a lot problems such as re-edits, $200k visions on a $300 budget etc. You positioning power is much stronger like this. You will have the best work amongs what the lower level artist have to choose and they can't complain because its a product like model. They know the deal up front and have selected a package. If they want to nit pick, they can pay for a custom video which will be a lot more.
     
    • Thanks Thanks x 14
    Last edited: Aug 23, 2012
  2. eelios

    eelios Newbie

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    Jesus, this has got to be the juiciest post I've ever seen here lol, thanks for this.

    Just to clarify.. Do you have three cameras (at different focal lengths) filming simultaneously, each on their own slider? (requiring, ideally, only one take per scene resulting in 3 rolls from slightly different angles and focal lengths)?

    Or do you do one take per focal length?
     
  3. icering87

    icering87 Newbie

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    I do one take per focal length. So one camera and 3 lenses/points of view. That take turns.
     
  4. bxuhub

    bxuhub Regular Member

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    Great job OP! It has been a long time now that I have been searching for ways to shoot my own video. This post really make me give you a two thumbs up! I will follow all teachings you have posted and try to process my own vid. Longing to gain many views on youtube. :)
     
  5. appache

    appache Regular Member

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    You could do two cameras one head on and one off on an angle, it would be pretty easy to synch up also. But you would then be giving yourself extra work.

    Running 3 at once, you'd need some help and that also means you need to pay people...

    I think pre-established scenes is pretty good idea.
     
  6. appache

    appache Regular Member

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    I wonder how much ya'll charge for this stuff. Also where do you get the clients.

    I personally don't have the camera(s) at the moment to film. I just do freelance video editing, but would possibly consider this depending on the $.

    It already is such headaches dealing with clients and video editing (probably cause I get the least professional and organized clients ever...). This does seem like possible good money and have been thinking about this. The $ factor is just what throws me off right. I just don't know prices...
     
  7. icering87

    icering87 Newbie

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    I started with local music video and have to have low pricing, when I got into broadcast I set random rates and people just accepted and I kept raising them till people wanted to negotiate, thats when I knew I was in a good range.

    I got most clients through word of mouth and reels. I took classes at fxphd because they give you high quality footage to use for your portfolio, stuff only hollywood level people could afford to shoot. And that made me look a lot more established that I was at the time.

    I still have client headaches with editing, thats the worst part IMO. To deal with them you have to set a revision limit, and after that limit it goes to an hourly charge. If not they take advantage and get mad at you because they have an expectation you will bend over.

    As for price I would find your market and start testing. You can always rent the gear after the client pays and everything is confirmed. One formula is to see what the rental cost would be, and pick your profit margin.

    My formula is 8% profit no matter what. I go for more but if something happens or I need more resrouces than expected I always cushion for a minimum of 8% of any gig.
     
  8. jabroni

    jabroni Registered Member

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    This is fantastic - So timely and wonderfully explained. Just as I want to get into video as well :)
     
  9. appache

    appache Regular Member

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    8% seems awfully low. that is 80$ for a 1k contract. but I get what you mean though, this is the lowest you would ever go.

    Being in the short film world I am aware of prices and where to get insurance for the materials and different rentals (jibs dollies sliders ect.)

    It just seems over here, I see requests for music vids for 200$-300$ (more 200$ range).
    I don't really see the point of getting into those price ranges, when I can find editing contracts (adverts or IM) for ~300$+

    Perhaps it is just me that is in with the wrong crowd.

    I do have a horrible portfolio. It is also hard to make it better taking into consideration, half the time the clients have not so good footage, and all I have is a 480 so, people are turned off right away.

    As far as short films go. The editing is good and all but again 480 and gore/horror/trash shorts are not ideal for a demo reel.
     
  10. albayrak91

    albayrak91 Newbie

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    great jop thanks.
     
  11. curios

    curios Newbie

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    I dont see how that works, but I guess a person with the talent to do so can... but someone new to the game would be broke very quick
     
  12. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    I never saw this thread when OP posted it but this is a great opportunity for someone who already has connections and some experience in music videos or film.
     
  13. funkymozi

    funkymozi Regular Member

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    Are there any more post from him about this?
     
  14. hadwahnos

    hadwahnos Newbie

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    I would recommend that you only do a $200-300 music video if you're looking for experience at filming or editing. In my experience, those paying that cheap will give you the most hassle to make it not worth it. I've done awesome $200 videos that clients complained about up and down, and $2k jobs with less effort that got much more praise. In the end, the low price just isn't worth it, unless you like the headaches. That rule seems to hold true no matter what part of the industry I've seen-the cheaper the client, the more the headaches...
     
  15. djackson

    djackson Newbie

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    Definltey a great opp for someone with connections. sounds cool
     
  16. SoundForSoul

    SoundForSoul Newbie

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    what camera did you used on these videos ? Canon 5 d or smth ?