Problem for them, bonus for us

Discussion in 'FaceBook' started by partymarty4870, Aug 12, 2014.

  1. partymarty4870

    partymarty4870 Elite Member

    Jul 7, 2010
    Likes Received:
    I come from a land downunder
    I'm not a facebook marketer, but even I could see a couple of gems in this report. What it basically says is use a fake account with lots of friends to like absolutely everything you post to get a much higher presence on their walls. (I don't see the problem :)). From a webpronews email I just got

    [FONT=Helvetica][URL=""][COLOR=#FFFFFF][B][FONT=Helvetica]This Is One Of The Problems WithFacebook?s News Feed[/FONT][/B][/COLOR][/URL][COLOR=#FFFFFF] 
    [/COLOR][TABLE="class: MsoNormalTable, width: 100%"]
    [TD="bgcolor: transparent"][COLOR=#FFFFFF][I][FONT=Helvetica]Tuesday, August 12, 2014[/FONT][/I][/COLOR]
    [TD="width: 45, bgcolor: transparent"][/TD]
    [TD="width: 130, bgcolor: transparent"][FONT=Times New Roman][/FONT] 
    Apparently Facebook becomes a really bad place when you or someone you?refriends with ?likes? everything. That appears to be the lesson we learn from [/COLOR][URL=""][COLOR=#FFFFFF]anexperiment by Wired writer Mat Honan[/COLOR][/URL][COLOR=#FFFFFF], who tried liking every single thinghe came across on Facebook for two days (other than a friend?s post about adeath in the family). 
    Chances are, none of your friends are doing this, but it highlights just howmuch the things our ?friends? engage with actually impact what see in our NewsFeeds. The way Facebook has presented content to us has changed a lot over theyears. Gone are the days where the News Feed simply showed you posts from yourFriends and the Pages you?ve liked in chronological order. Things are so muchmore complicated now. 
    [/COLOR][B][FONT=Helvetica][COLOR=#FFFFFF]Is Facebook?s NewsFeed content selection adequate for your own needs? Do you think they should bedoing things differently? How so? [/COLOR][U][URL=""][COLOR=#FFFFFF]Share yourthoughts in the comments[/COLOR][/URL][/U][COLOR=#FFFFFF]. [/COLOR][/FONT][/B][COLOR=#FFFFFF]
    You remember Honan. He was [/COLOR][URL=""][COLOR=#FFFFFF]the guy[/COLOR][/URL][COLOR=#FFFFFF]who wrote about getting hacked in Wired a couple years ago, and his story ledto Apple taking more security precautions with AppleID. 
    There?s a lot of intrigue when it comes to the Facebook News Feed, especiallyfor marketers who have in recent months, [/COLOR][URL=""][COLOR=#FFFFFF]experienceda major downturn[/COLOR][/URL][COLOR=#FFFFFF] in organic post reach. Facebook has made changes to itsalgorithm aimed at improving the quality of the stuff users see, or at leastthat?s how the company presents it. If Honan?s story is any indication,however, this is all quickly derailed by anyone who wants to screw with it.
    It?s not really surprising that the News Feed would turn to garbage for theperson liking everything they come across. If you ?like? a bunch of stuff thatyou really don?t like, it?s going to send Facebook a message that you really dolike that kind of stuff. You shouldn?t be surprised when it completely pollutesyour experience. 
    The more interesting, and somewhat troubling part, is that someone doing whatHonan did can pollute someone [I][FONT=Helvetica]else?s[/FONT][/I]feed. 
    ?While I expected that what I saw might change, what I never expected was theimpact my behavior would have on my friends' feeds,? he writes. ?I keptthinking Facebook would rate-limit me, but instead it grew increasinglyravenous. My feed become a cavalcade of brands and politics and as I interactedwith them, Facebook dutifully reported this to all my friends and followers.?
    ?That first night, a small little circle with a dog's head popped up in thecorner of my phone,? Honan continues. ?A chat head, from Facebook's Messengersoftware! The dog turned out to be my old WIRED editor, John Bradley. ?Have youbeen hacked,? he wanted to know. The next morning, my friend Helena sent me amessage. ?My fb feed is literally full of articles you like, it's kind offunny,? she says. ?No friend stuff, just Honan likes.? I replied with a thumbsup. This continued throughout the experiment. When I posted a status update toFacebook just saying ?I like you,? I heard from numerous people that my weirdoactivity had been overrunning their feeds. ?My newsfeed is 70 percent thingsMat has liked,? noted my pal Heather. Eventually, I would hear from someone whoworked at Facebook, who had noticed my activity and wanted to connect me withthe company's PR department.?
    This is obviously a problem, and now that Honan?s story is out and is quicklyracking up the social shares, it?s probably going to give others somemischievous ideas. Hopefully Facebook is paying attention, and doesn?t let thisget out of control. We?ve reached out to Facebook for comment on the issueswith its algorithm and how abuse can potentially affect other users?experiences. We?ll update accordingly. 
    The good news for brands and publishers is that brand and publisher contentdominated Honan?s News Feed after he did this. What a powerful propagandamachine Facebook can be. 
    The fact that Honan?s friend asked if he?d been hacked is worth payingattention to as well, as Facebook account hackings are not all that uncommon,and if friends don?t know any better, there?s no telling what kind ofimpressions they?re bound to get. I had at least two different friends discovertheir accounts had been hacked within the past couple months. 
    The broader issue is that Facebook insists on determining what to show users intheir News Feed algorithmically, and there appears to be a real flaw. Itdoesn?t help users? perception that this comes less than a month after thepublic caught wind of [/COLOR][URL=""][COLOR=#FFFFFF]Facebook?scontroversial ?emotion? experiment[/COLOR][/URL][COLOR=#FFFFFF], which freaked a lot of people out. Ifyou missed that, it was discovered that Facebook tested showing people morepositive and more negative content in their News Feeds back in 2012 to see whatkind of effects it had on their emotions. More negative content unsurprisinglyput people in worse moods. 
    In light of Honan?s experiment, you have to wonder to what degree your friends?Facebook activity is affecting your own mood. You obviously see content fromsome people more than others ? those Facebook has decided it should show youmore from. Let?s hope Facebook has decided to show you stuff from people thatwon?t make you feel bad (I have to admit, I see some pretty sad stuff on thereday to day ? not that this is always necessarily a bad thing ? it?s just worthconsidering that Facebook is choosing what to show). 
    Honan?s experiment also comes after Facebook has been cracking down onunreliable likes. Clearly they have some more work to do. In a recent platformupdate, Facebook [/COLOR][URL=""][COLOR=#FFFFFF]banned[/COLOR][/URL][COLOR=#FFFFFF]developers from incentivizing users to like their Facebook pages on Facebookand within apps. 
    Caleb garling at The Atlantic also recently [/COLOR][URL=""][COLOR=#FFFFFF]blogged[/COLOR][/URL][COLOR=#FFFFFF]about manipulating Facebook?s algorithm, forcing his article to the top ofpeople?s News Feeds after being angered by Facebook burying it the first timehe shared it: 
    [I][FONT=Helvetica]I posted: ?Hey everyone,big news!! I?ve accepted a position trying to make Facebook believe this is animportant post about my life! I?m so excited to begin this small experimentinto how the Facebook algorithms processes language and really appreciate allof your support!?[/FONT]
    [I][FONT=Helvetica]The first like andcomment came almost instantly. I liked back. Then a few more. People wereplaying along. I liked them all back. Then momentum began to pick up: You couldalmost feel two great blue hands ratcheting the post up my friends? feeds. Thenvictory: Around the 39-minute mark after I published the status update, myfriend Casey told me my status?rather than possible updates from about 1,000friends?was at the top of his feed. Nine minutes later, another friendconfirmed the same. More and more people said the post was firmly at the top oftheir feed?and not just (actual) friends, but former colleagues I hadn?t talkedto in years. After 90 minutes, the post had 57 likes and 25 commenters.[/FONT][/I]
    [I][FONT=Helvetica]For the next two days,the likes and comments poured in, and people reported my status was still atthe top of their feed. (Some even asked how to make it go away.) As of thiswriting, it has 134 likes and 62 comments.[/FONT][/I][/I]
    Good stuff. 
    At least Facebook has basically [/COLOR][URL=""][COLOR=#FFFFFF]admitted[/COLOR][/URL][COLOR=#FFFFFF]it?s algorithm isn?t very sophisticated at determining quality content.Apparently it?s not very sophisticated in certain other areas either. [/COLOR][/FONT]
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  2. sashablack

    sashablack Elite Member

    Jan 8, 2010
    Likes Received:
    good read, and this could be definitely exploited :) thank for the share!

  3. prosper109

    prosper109 Junior Member

    Mar 3, 2013
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    Why didn't you just post a link to the article? It's hard to read in the quotes.
  4. emptyzero

    emptyzero Power Member

    Aug 13, 2012
    Likes Received:
    Digital Marketing
    A Gold Mine :p
    well, this been kinda known for a while, After facebook removed option to select what you see in your news feed ( By time, by relevant ) and turned it all to relevant option, kinda some attempt to imitate the trending thing that Twitter have.

    i actually tried this with an old account that contains 3,500 friends in , yet never used since 2 years.. and guess what ! it had not even 1 single friend request , due inactivity..
    I logged in and i couldn't even find a fresh news feed. so i started scarping my friends list and go randomly liking what they posted..

    The next day, my news feed was full of new posts, and what i share on my wall got seen by others :D
    gotta think with some script that auto find new posts, like it.. comment it.. etc.
  5. MutantTurtle

    MutantTurtle Newbie

    May 5, 2014
    Likes Received:
    Bulgaria, Sofia
    Great thread bro! Thanks for sharing! :)