Hi Guys I'm slightly new at SEO getting the hang of it one step at a time, I plan on doing whitehat SEO and use press releases to help rank for local keywords for my business such as "Limo" or "rent a limo". A Few questions for the more experienced: Are local news page press releases the best approaches to help build link juice and bump me up in these keywords? What's the best way to get them to post press releases for me? Do I hire someone to write content and offer to pay them for my content being posted? If so I plan out outsourcing my content for quality content,where would be the best place to purchase quality content? If I'm targeting the keyword the keyword "Limo" should my anchor text in these articles be "Limo" or my "**** Limo" (**** being my company name) Any more advice on this kind of goal I'm reaching for? Every advice is greatly appreciated guys !