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Press Releases for Seo = Waste of time.

Discussion in 'Black Hat SEO' started by N1CHOLAS, Jul 31, 2012.

  1. N1CHOLAS

    N1CHOLAS Regular Member

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    I learned something recently.

    Which possibly most spammers wont know.

    Press release sites appear be no good for SEO?

    Let's use an example.

    Pr web.

    So if you're spamming press release sites with junk news just for links it is highly likely you are wasting your time.

    It seems as if the only use to these sites, especially the piad ones, is to write something that is actually news worthy and hope it gets picked up by other websites so you get some link juice.

    I also question whether value comes from some of the sites the links get placed on. Let's use yahoo as an example. Yahoo often post articles on their site that have been ripped from pr web or other popular pr sites. Will there be link juice from yahoo as far as google in concerned? Would be interesting to know seen as they block juice from pr sites.

    But basically, spamming press release sites is just a waste of effort.

    Or have you found results to contradict this?
     
  2. thatotherguy

    thatotherguy Power Member

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    I believe in not wasting money in press releases but regular article submissions.
     
  3. britcpa

    britcpa Power Member

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    I guess it depends on the type of websites youre promoting, but in the post-penguin world, link diversification is the message we should all be listening to.

    If youre purely involved with affiliate websites your answer might well be right and i cant comment as thats not my field but what i can tell you in terms of offline clients is that press releases are good news for a variety of reasons though not necessarily on backlinking power.

    The primary purpose of a press release for an offline clients website (for me anyway), is to add a defensive ring around it, to create authenticity in the business and develop variety in the backlinks.

    If ive got links coming into a clients website from a wide variety of sources (article directories, business directory listings, blog comments, filesharing sites, forum profiles, online classifieds, podcasts, press releases, videos, web2.0, website directories, etc), im here to tell you that google looks very favourably on my clients websites and nobody is going to overtake any of them in the serps.

    Find a new keyword to target, create some new content around it, publish on all of the above channels including an announcement via a press release and its job done.

    So in answer to your question, id say ‘it depends what youre tryng to achieve and what kind of website youre trying to achieve it for....'
     
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  4. britcpa

    britcpa Power Member

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  5. kityuen123

    kityuen123 Junior Member

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    Depends on which PR website you submit. They can drive good traffic to your website if you submit to the suitable PR.
     
  6. N1CHOLAS

    N1CHOLAS Regular Member

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    The trouble is a lot of people on black hat world just spam junk press sites for the backlinks from the press sites. It is likely that doing so is not worthwhile.
     
  7. cocococo

    cocococo Senior Member

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    Don't use press releases as way of getting backlinks, write good quality press releases and hope some major online news will pick up your PR and drive targetted traffic to your site, even PR is also a way of getting your brand out there to people.
     
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  8. zebrahat

    zebrahat Elite Member

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    That's the real point. The bottom line is to get targeted traffic. We obsess over SEO because we know ranking high in the SE is a way to get targeted traffic. But it's not the only way. PR get traffic via the link funnel alone, with out the need for SEO. Some have previously theorized that Google ranks keywords on news sites more highly than it does keywords that come from other types of web content. So PR would be helpful in ranking from the point of view of on-page SEO, forget the backlinks. But even if that's not true or outdated, direct traffic from interested visitors following the link can get traffic to a site regardless of SEO issues.
     
  9. thatotherguy

    thatotherguy Power Member

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    The information is good people will head to your website.
     
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  10. themidiman

    themidiman Power Member

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    I disagree.

    There are a lot of links that don't carry the weight they might have in the past, but it's still important to have them.
    The idea is to present the most natural link profile to Google. A legitimate business with no press releases looks unnatural.
    Only focusing on the links that give you the most value has proven to be detrimental to many webmasters. i.e. Blog Networks.
     
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  11. psytrance

    psytrance Power Member

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    But basically, spamming press release sites is just a waste of effort.

    -wrong
     
  12. tsanko

    tsanko Senior Member

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    Want to tell that my links from cbsnews, chron, boston.com and ect. are worthless?
     
  13. puneetas3

    puneetas3 Senior Member

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    Press release are meant to drive organic traffic and not get benefit in ranking. I just use Pr all the time, whenever I launch additional service or change some prices/offer. You don't need to go for premium service that rip you $30 to $500 for a single PR. There are alreay PR distribution sites that will give you Google News placement for as low as $3 (your PR should be written worthy of that). So, a Google news placement drives huge traffic for a few days plus I get a few hundred backlinks indexed in Google, where my PR was republished ina week or so (can't argue on the quality of these links but yes, they get indexed easily in Google and do some help in ranking).
     
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  14. skripel

    skripel BANNED BANNED

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    Press release is not wasting time, but spamming is )
     
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  15. seo-addict

    seo-addict Regular Member

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    Actually the PR sites that syndicate niche relevant content are awesome... They automatically pick up Press Releases and put them on their sites.

    For example one of my clients is a Family lawyer and her PR was picked up by 5+ high PR "Law Press Release" sites that were not included in the PR package.

    I found the links by searching a sentence in Google then tiered them. I did see rank increases I believe we're tied to this process.
     
  16. markhenry121

    markhenry121 Elite Member

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    Press Releases is good channel of promotion, it's not waste of time because all businesses can benefit from press release distribution, press release distribution is inexpensive, press releases can establish you as an industry expert, investors keep up with the news too, and good press releases can spread everywhere.
     
  17. jeremonster

    jeremonster Regular Member

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    Focusing on the PR value of your information and hitting some long tail traffic with your articles is all you can hope for. These sites have been dead since Google screwed them in the first Panda update and now they are almost worthless.
     
  18. directaxcess

    directaxcess Power Member

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    You should't be publishing garbage PR's anyways -- focus on quality press releases that will actually drive traffic to your website.
     
  19. makii

    makii Junior Member

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    These are the kind of posts that make you wonder....So exactly what kind of linkbuilding is a good use of time.

    Of course if you have a shitty website, have a shitty press release and just spamming, press releases are a waste of time.

    So too are article directories, web directories, web 2.0's, social bookmarking....When you think about it, lets just sit down and wait to get the perfect link building strategy.
     
  20. britcpa

    britcpa Power Member

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    as stated earlier, i think IT DEPENDS on the type of website youre promoting and by that, i mean are you promoting an authority site, a niche affiliate site, or a local business site. different strategies and volumes and QUALITY links required for each, or perhaps a better way of expressing it, is to say are more effective for each.

    agreed.

    mmmm..... based on what - youre own experience or what youve read? my experience is different to yours. in fact, web directories are great as they continue to surface long after our directory entries were first created.

    or, lets do something productive now rather than starve whilst waiting for the perfect solution?