Google next big update is going to target non-mobile friendly sites and is expected to roll out April 21, 2015, and roll out for a few days to a week. This is a big one, and could affect a large portion of your traffic. Here?s What?s Going On: In the last few years, mobile traffic has increased dramatically. It?s speculated that more than 50% of Google searches are performed on mobile. Even Google is saying this update is going to have a bigger effect on search rankings than Panda or Penguin, the biggest updates Google has ever launched, as quoted by a member of Google?s Webmaster Trends team, Zineb Ait Bahajji at SMX Munich. The problem is many sites are not responsive, meaning that they were only built for desktop computers and are hard to navigate on mobile devices. Google doesn?t want to serve up results that are not user friendly, so they are implementing a new algorithm change to demote sites that aren?t usable on phones and tablets. On a positive note, if your site IS mobile friendly, google will add a little tag to it. If you have clients, this is a GREAT time to upsell them on a new website (money in the bank and rankings preserved) How To Find Out If You Will Be Affected Google has officially announced the update and it?s coming on April 21, 2015 so you still have time to prepare your site. Here?s how to find out if you are mobile friendly or not: 1) Webmaster Tools Google has been sending out messages via webmaster tools for all affected sites, but if you don?t have webmaster tools installed, you wouldn?t get a warning. 2) Google Mobile Friendly Test You can also check your site using this tool, https://www.google.com/webmasters/tools/mobile-friendly/. Just plug in your domain and Google will tell you if it thinks you are mobile friendly or not. 3) Quick Personal Mobile Test (Bust out your phone) You can also just search for your site on your mobile phone, and see if Google displays a mobile friendly tag. What To Do If Your Site Is Not Mobile Friendly Google has said there is no degree of mobileness, it?s either yes or no. For many people, this is super easy to fix ? If you?re using WordPress and your site isn?t mobile responsive, you probably have an OLD theme and it?s time to update the design of your website anyways. All you have to do is install a new ?responsive? them, test again, and you?ll be good to go! I was able to take an old website of mine which didn?t pass the Google Mobile test, add a new theme, and viola, problem solved in less than 3 min.