I have only been in ecommerce for 8 months. My site is in a massive niche across the globe but i am only targeting the UK for now. Regarding the title. This site (competitor) is jumping between 7-10th in the serps for my main targeted key words. With the amount of links it posseses 4 million i would of thought its page rank would have been a lot higher(PR 2)! I mean my site is jumping between 5-13th on several highly competative keywords with a lot less links 45k to be exact and PR 2. Yet competing with sites with these amount of links. By the way these guys have been established for 10 years, company was set up in 2002 and anual turnover has been publicly anounced at £500,000 So what would you say guys the links are spammy ? I have been concentrating on quality campaigns, pyramids with highly spun content and i am beating them for some highly profitable keywords.