I saw the video for this about a week ago and I thought, "Holy shit, this guy is selling a big vulnerability for my computer." Of course I decided not to install or purchase this plug-in. The way the program works is you install the free plug-in and it tells you the keywords of your competitors. Sounds fair. The problem is the way he is making money off of this plug-in is by letting you pick keywords (you want to rank for) and the plug-in manipulates the google results for whoever installed the plug-in from you. Now I know there are some people out there that would take advantage of this and have the first results be PPI, viruses, worms, and a million other fucked up things. Anyway if anyone wanted to take advantage of this plug-in they better do it soon while this program still has the hype and people are installing it all over the place. A good programmer would probably create something similar and make it unlimited as opposed to just 100 keywords for the Platinum version.