Discussion in 'CPA' started by capvirgo, Jun 4, 2009.
Which would you prefer?
PPC to Blog with highly targeted articles
PPC to landing page
If you are paying for the click you want them to hit a dedicated pre-sell or your offer right away. You don't want em wanderin off after you pay to get em there.
If you use google ppc, then blog with good articles may help reducing the ppc cost. So you need to test and check which one gives you better ROI
Seriously, test sending the PPC traffic to a landing page that looks like a blog post, with product review, testimonials and a call to action. Make it look like a a real person creating a real blog post. Don't create side bar links to other pages in your fake blog post. Only links to the product. Also make sure you put a rel="nofollow" tag after your affiliate link url. This works great.
what does the rel=nofollow do?
This informs search engine spiders not to follow the link
cool...thanx...I've set up a site just as was described in the post above mine...so essentially he's saying after every aff link (or rather blog post)...put rel=nofollow...or does it have to be coded a specific way and if so...what way is that?
In my experience you would want to send traffic to the landing page so you can track and test to get a certain "target action" to be done at the highest efficiency. So if you want them to click on an affiliate link, or buy a product, it makes the testing much easier if there is only one place to go.
The problem with blogs is that there is just too many actions the visitor can take, so it makes tracking a little harder.
On the other hand, if you want to build up a following, sending traffic to a blog would be good.
Also, you can always create a landing page out of WP blogs (as stated above)
In my experience blogs yield better results in terms of conversions. But of course, it depends on what you're promoting. You usually only want use blogs when promoting offers that require a purchase.
I would say landing page. I think they covert better. If you need one I know a guy that does a great job and cheap.
Most definitely send the traffic to the landing page, it converts alot better since you're selling the product right away and not just having the product "on the side" next yo your articles.
I prefer the best of both world. I send them to a Wordpress landing page. It's just so freaking easy, it beats messing with html or php code and templates, plus the quality score is usually pretty decent that way.
exactly...thats what i was thinking (minus the quality score thing)...i will put the link directly to the offer on my blog...but the cool thing is if they see another offer they are interested in they can click on that too.
What would be the typical design of a WP landing page?
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