PPC lead rate question

Discussion in 'General PPC Discussion' started by xenter, Jan 8, 2010.

  1. xenter

    xenter Regular Member

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    Let's assume...

    your clickthru rate is 2%

    your lead rate is 30%

    The performances were pretty consistent for a year. However, by next year, you see that your lead rate falls down to 15%.

    Aside from competition, what other reasons may cause the campaign drop in lead rate?