1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

PPC lead rate question

Discussion in 'General PPC Discussion' started by xenter, Jan 8, 2010.

  1. xenter

    xenter Regular Member

    Joined:
    Jan 1, 2009
    Messages:
    259
    Likes Received:
    34
    Let's assume...

    your clickthru rate is 2%

    your lead rate is 30%

    The performances were pretty consistent for a year. However, by next year, you see that your lead rate falls down to 15%.

    Aside from competition, what other reasons may cause the campaign drop in lead rate?