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PPC journal to lots of euros

Discussion in 'My Journey Discussions' started by karupoiss, May 21, 2013.

  1. karupoiss

    karupoiss Elite Member

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    ==Karupoiss PPC Journal==

    Hey everybody!

    My thread is a bit different than other journals here. I will not be doing youtube and cpa. I have already done it, I was in movie niche. It was profitable but very tedious to always reupload the videos, making new accounts etc. It was also against YT TOS, not stable and unethical. I am not that much bothered about the last part but more about the first two as it was not a skill I was developing but rather just spamming.

    Anyways, this thread is about PPC. I will start with Bing and Clickbank but if that doesn't work out, I will find another way.

    I created this thread cause I literally have wasted last 4 months not doing anything. Thinking about starting with PPC every day and then doing nothing. I need to keep myself accountable and move further in my life. I post here as often as I can, that means whenever I do something. I will mainly work around 3-4 days a week.

    I also want to create a journal about PPC cause seems like nobody else has really done it and it would be great for everybody interested in PPC.

    I will succeed at it in the end. I will be trying out different things for a month or as long as I have burned through my 1000 ? start-up money. If I will not succeed during the month or I have burned through the money, I will switch over to youtube + CB or youtube + CPA, earn some money and try again in PPC.

    Now the most important part of any great journey thread in BHW.. choosing the font and colours of the thread :)

    Goals for the day:

    I have already set up a landing page, gotten my ad approved in Bing and recieved 3 clicks. That is out of 400 impressions. So, the goal for today would be to change the ad copy and find more keywords for the niche. I want to get more clicks on the site so I could get somekind of statistics. My tracking is really not the best to be honest. I am using bing tracking and cb tracking but nothing else. The statistics I would need is:


    • what kw is getting the highest CTR
    • what kw is making the users press the affiliate link on my LP the most
    • how big of a % of those that go to the vendors sales page actually press the "buy" button

    The bad thing is that the products vendor has a link where I can put my msn or yahoo tracking id but not the Bing tracking id. So.. I think atm that even if the visitor buys something, I will not be able to see in my Bing analytics which kw converted. I know it's a very important factor to know so I am thinking on how to resolve this problem. I have tried to contact the vendor but he has not replied to me.

    If you have any suggestions then please, do not hesitate to write them here.
     
  2. karupoiss

    karupoiss Elite Member

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    What I did the past days:

    I added 4 more ads to see if anything would get more clicks. The first ad has been running for about a week. I mostly get around 100 impressions per day. No new clicks but I need to wait more and add new keywords.

    stats.png

    Goals for the day:

    Add more keywords, organize the adgroups, wait.

     
  3. meannn

    meannn Supreme Member

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    That's bing ads dashboard. Good luck.
     
  4. Mistajack19

    Mistajack19 Regular Member

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    Best of luck, friend! I hear that PPC is pretty tough... but I am just starting out on my own IM journey. Feel free to PM or Skype me if you'd like to discuss IM.
     
  5. karupoiss

    karupoiss Elite Member

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    What I did the past days:

    I added keywords and waited for the past 4 days or so. Adding keywords helped cause I get around 5 times more impressions than I had before. I have had a total of 17 clicks from the start of the campaign and from my lander, about 3 people have clicked my affiliate link. The proccess is so slow and there are so few stats that I can no way make any conclusions from it.

    Stats from the past 4 days:

    stats 28 05.PNG

    As you can see, the first ad has gotten the most clicks and has the best CTR. I have not jet found a way to link a keyword to a specific ad. Does anybody know how can I see from what keywords the clicks on the ad came from?

     
  6. karupoiss

    karupoiss Elite Member

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    What I did the past days:

    I pretty much did nothing and waited. I have total of 6 ads running and I wanted to see which are the best. I found out that they are all pretty bad. My best ad has a CTR of 0.91 so.. yea.

    Stats from the start of the campaign in bing:

    stats 04 06.png

    As you can see, my best ad has a CTR of 0.91. My second best ads have CTR of 0.79, 0.79 and 0.76. Now, I think I should remove all of them and leave only the ad with CTR 0.91 and one from the 0.76-0.79 range.

    I don't know which one to leave cause the average CPC is not dependent of the ad but the keyword. I guess I should leave the one with the most impressions cause the other two could drop even more in CTR due to fewer impressions.

    My tracking, as stated before, is pretty bad. I would like to know exactly what ad was shown with what keyword. What was the CTR with that kw and that ad combo. With what keyword did the visitor click my affiliate link from the lander, what ad was displayed. If I want to nick pick it then from what keyword and ad did the visitor come from who clicked the buy button.

    I don't think Bing ads can give me that kind of information.

    Stats from the start of the campaign in clickbank:

    cb stats 04 06.png

    Total of 13 hops and 11 order form impressions. I am not sure but to me the hops/order form impressions is very good.. aka the product vendor page is good? Yet, I have had no sales.

    The good side is that I have found couple of kw-s that have pretty good CTR:

    354 imp 2.26 CTR (people who are interested in practicing the stuff the product helps to deliver kw)
    1014 imp 1.68 CTR (neutral kw)
    590 imp 1.19 CTR (not buying kw)
    641 imp 1.09 CTR (neutral kw)

    What will I do next:

    I will remove the bad ads and wait for more data (hope for a magical conversion :D ). Then I will try to split test the landing page. I will also start looking for new niches as my friend told me it's a really shitty niche to be in.
     
  7. aldoraine

    aldoraine Regular Member

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    Subscribed. I'm saving money now to get into PPC. Good luck!
     
  8. extreme90

    extreme90 Jr. VIP Jr. VIP

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    Subscribed! best of luck with your thread! :)
     
  9. S E O

    S E O Power Member

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    Good luck have a good milestones
     
  10. aldoraine

    aldoraine Regular Member

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    Oh yeah, if you search in the downloads section there's a download for White Trash Traffic that is supposedly a good way to test conversions to save a little money.
     
    • Thanks Thanks x 1
  11. karupoiss

    karupoiss Elite Member

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    Thanks for the suggestion. I read the wso and it wasn't that great to be honest. All he did was listing 10 sites of cheap traffic (pretty crap quality) and say who the target group would be.. this was also pretty vague. Anyways, thanks for the suggestion.
     
  12. extreme90

    extreme90 Jr. VIP Jr. VIP

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    Any more update to your journey?
     
  13. karupoiss

    karupoiss Elite Member

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    What I did the past days:

    I disabled all the ads but the two with CTR of 0.91 and 0.76. To my surprise, the CTR of both of these ads jumped up to 1.38 and 0.89. They were even higher the first couple of days, around 1.7 and 1.3 but yesterday and today they have lowered as has the number of impressions my ads have had.

    I searched for a new niche also, it's related to this niche but with kw-s that are a lot more expensive. I picked around 200 exact match kw-s from the 800 kw-s google kw tool suggested to me.

    I searched for free langing page generators and found a few that let me have a couple of hundred people to go to my landing page for a/b testing before I have to pay.

    Stats from 04-09 of june in bing:

    stats 09 06.png

    I also added conversion tracking from clickbank to bing and as you can see, I had my first conversion.

    Stats from the start of the campaign in clickbank:

    cb stats 09 06.png

    I thought the product is worth about 35$ but turned out it has multiple leaving-the-page alerts that lower the price.. so I made 17$. I don't know what is a good order form sale conversion percentage though, have to search for it. In total I have payed 17.71$ in bing to advertise the product so.. atm I am even :D

    What will I do next:

    I will create a couple of langding pages for my new and old niche with the landing page generators. I will though create the lp-s and then save the page source and upload to my own server. That way I can create unlimited lp-s for free. SWEET :D

    I noticed that one of my main keywords was getting very little amount of impressions though the average position was very high. I upped the bid and I got a lot more impressions now. Does bing starts giving you lower amount of impressions for a keyword that has a bad CTR, in this case 0.37? I upped all my kw-s that got low or zero impressions by about 10 cents.
     
  14. aldoraine

    aldoraine Regular Member

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    I didn't mean for you to run campaigns to mmake money with. I've read where a lot of guys use it to only test then they move the campaign. Just wanted to clear that up. You're right it is crap traffic though.
     
  15. extreme90

    extreme90 Jr. VIP Jr. VIP

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    Congrats on your sale! :D
     
  16. nitinsy

    nitinsy Junior Member

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    Hi karupoiss,
    Can you update us on your progress?