My dentist friend has a new office and needs advice. He is running an Adwords campaign spending $2,000 every month and it is not paying off for him. He is just not getting enough clicks to the website and the people who click on the site aren't converting. Any recommendations that I can tell him to get some immediate new patients? What are some other ways of advertising that he can spend his money on for some quick results (other than an SEO campaign which might take a few months to get him on the first page - he is in a very competitive area). Facebook advertising? Yelp advertising? Please let me know.