I have a blog - with a website. And I am planning to promote my blog posts through facebook . ( its about viral and trendy news) I have many directions but don't know which one exactly to choose : 1. Create Page Post Engagement Ad - for the link I posted in my Facebook page that refers to the blog post . 2. Clicks To Websites But then again after choosing , I have multiple options : PPC/Optimized PPC & CPM/Optimized CPM Which one should I choose ? if we can rely on that the post is going to the right audience and I expect many of them to like the content ( and also click ) because its not promoting an offer its more like a trendy news or stories . Can anyone help me & give me some reliable advice guys ? Thanks in advance .