This guy is very helpful & knowledgeable in SEO, so this is exactly what happened : Recently placed an order for my money site and asked him if that URL was properly optimized, and after going through it he advised me that it was over optimized and that I should de-optimize it. I followed his advice and made the changes and logged onto GWT - fetch & render. The result ? Within 24 hours I noticed some strong movements in KW rankings. AND NOW THE BEST PART ! A month ago I published an article and targeted 5 KWs with decent MS and due to over optimization I didn't rank for any of them, so what I did was I went for the same strategy I applied on the previous URL. I STARTED RANKING FOR ALL THOSE KEYWORDS WHICH I WANTED TO TARGET ! His customer service is excellent, he helped me to pick the best anchors for the PBN campaign. Thanks mate.