Hi guys I have a potential new client coming up. Its a lead thats coming into us - i've never met with them and have only just been told about the lead. They are a vet practice that treats cats only. So basically a cat clinic. They're based in a big city - for arguments sake lets say London. Budget is likely $1000 a month. They are undergoing a web redesign from a web agency. They are trying to portray the following in their new website Who we are & why we're different to the competition Care from birth to retirement for cats The goal of their website is to gain leads for appointments and allow existing customers carry out online booking. My initial ideas would be the basics Keyword research Optimise onsite Local optimisation Outside of this - maybe for those who have had similar clients, any ideas that would build up off site activity, the type of content to feature on site and what you would do for the client? More information i've received is below - thanks in advance all. Target market Young high income professionals middle age high income families Aswell as being a normal "cat vet" they also want to offer a programme that looks after a cat from the birth to death. They have identified 3 competitors within about a 1.5 mile radius that are all owned by large corporate groups. From the description i've been given it sounds like these are are more vet practices. The closest practice that specialises in just cats is about 12 miles away.