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POSTCARD-O-MATIC Turnkey Custom Get Paid To Advertise Your Business System

Discussion in 'Offline Marketing' started by NanoDetonator, Mar 19, 2010.

  1. NanoDetonator

    NanoDetonator Newbie

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    Curious,

    Having been on the internet since it went commercial, I have seen it all, the good, bad and ugly, but what I have seen in the last year is disturbing. I did very well for years with Google Adsense and Adwords, but I have seen a consistant drop in revenues every month for the past year, and my traffic is up 1000%, so my question is, are less people clicking on PPC ads across the board, as I have found I don't anymore, or is it just me? I know I only use organic or natural search results now, so am I the only one?

    What the above has led me too is a step back in my marketing history, yes, direct mail marketing, it worked great before internet, and it appears it works even better now as the recession worsens. Is anyone else using custom postcard marketing for the first time, or like me, coming back to it now that PPC is dying. Using post cards with web marketing and with a system where you can promote the concept to others to offset your marketing costs just makes it even more cost effective, so time will tell, just started and wondered if anyone else has come to the same conclusion that I have.

    Success to all,
     
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  2. PlatinumPi4u

    PlatinumPi4u Junior Member

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    I heard that direct mail can be very successful, however using a bulk mail postcard did not have as good results as a 1st class postage stamp, with a real return address.
     
  3. WrinkleCreme

    WrinkleCreme Newbie

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    With new advances in affiliate marketing such as pay per call, I do see direct mail making a comeback.

    I'd like to try it, but it's not cheap to get started. Seems like you have to blanket the right neighborhoods with the right type of product, or have targeted lists built up of your desired audience.

    For those that are already doing this, do you buy lists or scrape the addresses from somewhere? Better to send a postcard with your offer right on the front or an envelope with a flyer/salesletter in it?

    What gimicks work? Coupons? Something for free? Time sensitive offer?

    What is the typical response rate on direct mail blasts?
     
  4. Dresden14

    Dresden14 BANNED BANNED

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    blah... i ran a campaign 2 wks ago, sent out 5,000 postcards I got 2 telephone calls :-/ They say the duration could lead up to 30 days. I'm going to try a different approach. It was a VERY targeted list from nextmark.
     
  5. NanoDetonator

    NanoDetonator Newbie

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    Interesting,

    Having used direct mail over the years, and having just returned to it with new system of PostCard-O-Matic, what I liked most about this is you can create your own design post cards specific to your product or service or choose a template for specific companies or offers so you save time and money with set up costs, all this is included, so when it would normally be a costly start up, here it is not.

    Also, for those who don't undertand everything needed for a good campaign, here you have targeted lists, they will apply postage, print addresses, not labels, and given full color with professional graphics, the response rate regardless of who it is sent to is going to be higher than if you handled every aspect yourself. I have done the traditional post card campaigns, and it is a science to get the maximum results, as any professional will attest to, so with that knowledge, only use quality full color 60 weight paper quality post cards since you are indeed going to pay more to get started.

    With my most recent campaign, which I used a targeted list by age, I was promoting a new instant pain relief zero point scalar technology product to everyone who would likely have arthritis or old enough to feel pain after golf or tennis as example. I was blown away by response, and I only sent out 1000 cards, and 23 sales are in the bank in first week, blew me away for most know if you get 1% conversion you are lucky. I got 111 hits to my web site, and with 23 sales, that is extremely high sales conversion, and note, I didn't put phone number on my cards, or my website which is considered taboo, but because I promote so many products and services, I do not use phone as I got overwhelmed in the past with calls and playing phone tag, so live and learn.

    The point is, with this kind of response on just one business campaign, and my knowledge that qualify post cards will not be thrown away, but usually saved, the sticking power of a postcard can often be many months, up to six is not unusual, in fact, I had one campaign where a postcard was sent just over a year ago, so patience is key, don't underestimate the results of a campaign based on a week after you mailed postcards. Because my recent campaign also involves a business opportunity, I have 13 who became business representatives, so I cannot evaluate what this will mean in income until several months if not a year later, so residual income could easily earn thousands each with such a powerful health product.

    Postcards are working like never before, and since I research and analyze all businesses and new products, and then choose only the best recession proof businesses to promote, those that are value based, offer true savings, health related, energy savings, high tech. breakthroughs and those the masses are already purchasing, it always comes down to demographics with each campaign I send out. This was my first in years, and judging from the early results, if I send out 5K next time, I should see same percentages, and that is how you leverage your investment and then multiply it over and over again. I target RecessionProof-Business category which narrows my product and service list just a few, so given this was first, I am going to convert all my focus on my business-blaster through postcards since my PPC online strategies are no longer working like they once did.

    Oh, and did I mention, you can get paid to promote your own businesses since PostCard-O-Matic is in itself a business opportunity, so with those results added to my first campaign results, postcards should be one of your main marketing strategies for the results can truly blow you away as they have for me. Check it out at worse, this is the best of the best for anyone who is looking for a turnkey system which pays for itself with one referral, not a bad deal in my experience.

    Success to all,
     
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  6. Fingerling

    Fingerling Regular Member

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    Hey NanoDetonator what a really great post - thanks so much for that. I really like the whole idea of sending a really nice post card and the chances of it getting saved to look at later are increased. I have been looking into this way of marketing for a while and I do believe it can be very lucrative.

    I have to say that I really believe the public has more trust in most of the mail they get more so then a lot of emails they receive.

    I have a question if you could please elaborate a bit more and tell me what you mean by 'I target RecessionProof-Business category' I'm not sure what you mean by 'RecessionProof-Business'.

    Thanks
     
  7. htmlr00lzd00d

    htmlr00lzd00d Newbie

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    I've been in a direct mail biz opp for a month now and I'm kicking ass in it.

    So yes direct mailing is making a comeback and it works.

    Think about it, when's the last time you received a postcard?
     
  8. htmlr00lzd00d

    htmlr00lzd00d Newbie

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    1. U can buy lists but scraped leads are the best. Be careful with lead sellers, most sell recycled lists. I know of one that doesn't.

    2. Postcard or sales letter will work. You'll have to test to see what works the best for your offer.

    3. I've only promoted my biz opp since the lead is someone who has inquired about working from home.

    4. Response rate is around a week after you mail.
     
  9. megaplex

    megaplex Regular Member

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  10. glitch

    glitch Newbie

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    Try The fast 100 Xtreme Postcard Profits System. It's working for it's members http://www.XppsPartnership.info
     
  11. NanoDetonator

    NanoDetonator Newbie

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    RecessionProof-Business

    I too have shifted my efforts to value, saving money and combined with post card campaigns, and amazingly, they are indeed pulling better than ever before, and I had used postcards years ago with success, but rarely saw better than a 1.7% conversion.

    What everyone has to know is that conversions are difficult to identify across the board as there are just too many business opportunities out there, so it takes testing to see what your response rates will be, then you have to fine tune your post cards since there are good ones, and bad ones, just as the same can be said for the business opportunities.

    Having recently dove back into postcard having seem my internet marketing efforts drop like a rock over the past 18 months, it was time to explore other avenues. I had seen the best years with PPC, and in my opinion, Google is facing a big problem, most know it does not work like it use to when Adwords and Adsense were first introduced. Oh, those were good old days where a .05 click could net a $100. profit. lol

    The secret to postcard marketing is having the online ability to custom design a specific postcard to your business, again, not all strategies are going to work the same, and you have to go with high quality full color designs, don't go the cheap one color route, or worse, the bright yellow, green or orange florescent cards, I don't even look at those, just as I wouldn't look at a flier stuck in my windshield in a parking lot. Cheap is what it is, worthless.

    Then you have the issue of shopping for a mailing list, lables, etc., if you are doing your own campaign, and personally, labels are not my thing, I like custom cards with laser printing of addresses, plus it is important to have a return address on postcards. Simply put, there is a right way and wrong way to approach postcard marketing. If you go cheap, look cheap, then you will be perceived as cheap and get little response.

    Some smart online marketing companies are also shifting to postcard systems which combine the internet with direct marketing, and this is the best strategy of all, a built in money maker which allows everyone to get paid to promote and advertise their own businesses at the same time, a perfect scenario in my experience. Simply put, there are dozens of value oriented consumer focused business opportunities given the severe recession where everyone is looking to save and earn more money, so focus on legitimate money savers and then your list is not as important. Remember, everyone is looking to save money, and recession proof businesses are the real deal conversions where you will see twice the response, I got shocked with 7% with my second mailing, so I can see all my marketing efforts are far more profitable with postcards than PPC now. Times change, you have to change with them.

    When I say recessionproof-business, it refers to those which offer true verifiable value, not the usual money programs where there is no tangible product or service of value attached. When doing any direct marketing, you want to focus on saving people money first and foremost for this is what everyone is looking for. As example, saving money on groceries, everyone eats, so this has proven to be one of the highest response rates I have ever seen in direct mail and I used nothing more than the cheapest list of all, apartment or city dwellers, very cheap list in comparison to others.

    Another campaign I just ran is a very targetes list, those who have arthritis or other pain related illnesses, and I was blown away by these results, but then again, a much higher cost per lead, but also a much higher profit margin after expenses, so when I research RecessionProof-Business.com industry, it has to offer value first, or an exclusive product or service, not the usual money games which are thinly disguised pyramids which also use postcards. So search my Recessionproof-Business.com for my strategies of what I am promoting given this severe economic condition are all in.

    Success to all,
     
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  12. jujubee3422

    jujubee3422 Power Member

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    So how does one crack into Post card marketing... and startup capital required.... ?

    I am not looking for methods just a point in the right direction........
     
  13. megaplex

    megaplex Regular Member

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    I highly recommend you start with an affiliate program to break the ice.

    Affiliate programs do all of the grunt work when it comes to systems, bulk order pricing for small orders, support and great personal contacts within the program.

    I use an affiliate program to generate money to pay for all out goings and to do other mailings for addition products and services. This is commonly known as funded proposal.

    Affiliate programs usually encourage you to push their own product / system firstly, which is make money with postcards and that's ok but when you make bank, you can the use the surplus to either scale up the affiliate deal or diversify.

    So i scaled up building the affiliate program first, then I diversified into other products and started to scale up there also.

    Its not a sprint but rather a marathon.

    I Use Postcards to drive traffic to websites and recorded calls. Very successfully.

    Cheers
    [​IMG]
     
    Last edited: Mar 30, 2010
  14. grafxextreme

    grafxextreme Regular Member

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    There's no magic in postcard marketing. It's like everything else. You have to do the research. If your offer isn't working then here are some potential problems:

    1. You didn't target your list well enough
    2. Mailed at the wrong time
    3. Mailman threw it away
    4. Didn't research as to what your market responds to and imitate proven cards
    5. Didn't have the right offer
    6. No call to action
    7. No compelling reason to take action
    8. No perceived need or want for product
    9. No immediate follow ups
    10. etc, etc..

    Think of your postcard as an autoresponder with a picture. The same rules apply. You can't just send out messages to send them out. You have to know what your market wants and offer it them. You have to keep mailing to them until they buy or ask you to stop.

    The most successful postcard campaign I had was for a local fitness club who offered a free class on weight management for diabetics conducted by a local chiropractor. List was specifically targeting diabetics in the area. Offered them 15 day trial membership to gym if they responded immediately along with access to the swimming pool and spa areas.

    We sent out the postcards every five days the same list. (removing the ones who accepted the offer). The trick is to understand that sales is a numbers game and then use the same numbers. Most people want to start with a new list each time. Which means they're starting from square one each time.

    The consultants I train can build a very profitable business on a small list of 50 by using the above method. If you really know your market then you don't have to have a huge list of prospects. Just a small list of buyers. 8)
     
  15. megaplex

    megaplex Regular Member

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    Tends to be more of a shot gun marketing approach by most people, myself included.

    [​IMG]
     
    Last edited: Apr 4, 2010
  16. tem22

    tem22 Newbie

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    Repetition to a targeted list is key. Think about it, why do people use autoresponders? Because it takes more than one exposure to convert someone. People are more likely to stop and look at something when they know they've seen it before. I would focus on a small list and do repeat mailings. It's also good to use a bigger than normal postcard, they stand out and get a better response. You want to do anything you can to get the person to stop and look at it instead of just lumping it together with the junk mail for the trash.

    Make sure you're mailing on a day that is not known for junkmail. On Wednesdays is when many people receive their mailers for the weekly deals from local businesses, I know that on these days I typically just pull out the mailer for the grocery store we like and then throw out the rest. Don't give yourself more competition than is necessary by mailing on a high volume day.
     
  17. WrinkleCreme

    WrinkleCreme Newbie

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    This thread has been an inspiration for me. I have read it several times and gotten re-excited about postcard marketing. I just ordered a batch of 1000 postcards to put my plan into action.

    While the affiliate opportunities talked about around here are convincing, since I do not already have a large list of business opportunity leads, I really have nowhere to begin other than randomly sending out cards fishing for sales.

    Instead, the product I choose to promote is a real physical product with a 25% commission. The average sale is $100. The good thing about this product is that it targets a large demographic of people, so sending postcards to just about anyone could result in a sale. Timing it with the holidays would probably also be wise.

    I ordered 1000 double sided full color glossy postcards for $99 shipped using a design I whipped up from screen captures of the product's website. I'll have to order 1000 28cent stamps, so I'm only into this for $380 and my time so far.

    The last part is just finding people to mail them to. Since it's a $100 product I need to target mid to upper class neighborhoods. I don't want to pay a lot of money for mailing lists. There's gotta be a free and easy way to collect addresses based on zipcode. I have some addresses I can start with, but 1000 postcards is a lot, and if this campaign does well I'm going to be ordering a lot more postcards (or just having one of these companies do the printing and mailing for me)

    Anyway, just thought I'd post this to keep this thread alive and show some of the other people who just read posts all day and don't actually put the knowledge learned to use, how it's done. Thank You to all of the previous posters for your valuable insight!
     
  18. megaplex

    megaplex Regular Member

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    Sage advice, and also the reason why people should STAY THE HELL AWAY from any PostCard Marketing Affiliate Programs..

    The break all of the above rules because they are only interested in flogging their own program, have no design savvy, or proper system in place to handle the setup.

    I spent 5 months working with several affiliate based Postcard marketing program and discovered they were a collossal waste of money, time and burnt good relationships.

    I have recently met with dozens of disgruntled people that have blown $10,000 of thousands collectively on PostCard marketing because these Affiliate Postcard programs that are popping up like the flavour of the month and are nothing but a second go round run by Ex CashGifting scammers to milk the the million of folks struggling with the internet marketing beast ...

    You absolutely cannot join one of these deals and start mailing out their postcards and expect to make the wild incomes they promote, its not going to happen because of the quoted info by graf.

    These programs ignore all the basics.

    Most of the folks here at BHW are fearless Trend Hunters, postcards are not the NEXT BIG THING & They are not on trend. They are a tried and true marketing method for folks with deep pockets, long term plans and have an expert giving them good advice.

    Be a Fearless Trend Hunter, look for and identify the trends and get into them early. Do so will add plenty of zero's to your bank accounts.
     
  19. duff

    duff Newbie

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    Megaplex, have you heard of or tried the Instant Postcard Wealth system yet? I've been looking into these numerous postcard systems and most of them seem to be bad because they are too expensive for most people ($247), and they are set up on a one up type plan where the buyer has to make 2 or 3 different payments to get the course and rights to resell/affiliate rights, etc.

    However the IPW is different because it's only $98 (plus $10 s/h), and the buyer only pays one person, you. Price is reasonable for someone looking for home based business, and you aren't dependent upon downlines and all that crap.

    I haven't bought it yet but I'm seriously thinking about it. Why? Well several reasons, but one thing is that from what I see, if done right, it doesn't ignore the basics but rather builds on the basics, with one exception that I see. That exception is this: I've seen where it is promoted that it should be started small, like small little 100 piece mailings. This to me is a recipe for failure. If you mail 100 pieces, you can't expect a return. It is not a good test and if you don't make any sales within your first 4 or 500 pieces (assuming you mail 100 per week, that's 4 or 5 weeks you may go without a sale!), you will get frustrated and quit. I think you need to mail minimums of 1000 pieces and even those are still just tests. find the right list and the right message/copy, duplicate it a few times, then roll it out for the big bucks. Those are the basics of direct mail and I think this program could work well within those parameters. But I've been wrong before :)

    As you say, postcards (and other forms of direct mail) are tried and true and are time tested.

    The other thing I like about IPW is that (I assume) it is a program that teaches basics of postcard direct mail marketing, and in fact you could use the principles to sell any other info product...however for those who have trouble coming up with a product to sell, they do have resell rights to the very product they are buying... sell some of those and then try some other income opportunity products or other info products, cpa offers, etc.

    So I definitely am interested in knowing whether you examined IPW or not, and also in finding out what else you may have found that works. Any updates?? Thanks!!
     
    Last edited: Jun 3, 2010
  20. megaplex

    megaplex Regular Member

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    Yes i looked at IPW, the price point is lower yes, but being low the value is questionable.

    However all that aside if everything checks out then the challenge is the the mailing lists.

    You basically live or die by these lists. Finding good ones that havent been hammered already can be tough and expensive.

    Find out who is getting great results, verify those results and then dulicate.