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Postcard Marketing and Dating offers?

Discussion in 'Offline Marketing' started by PyronixUK, Jun 7, 2013.

  1. PyronixUK

    PyronixUK Newbie

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    Any one tried Postcard's or Leaflet Drops for there dating offers or white label dating sites
    or buying Business to Consumer Data for targeted Direct Mail campaigns?
     
  2. Dr Acula

    Dr Acula Junior Member

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    Hi Dude, UK here too.

    Either no one has answered this (until now) because it's a great idea and being discussed in Jr. VIP or simply no one knows the answer. You could try seeking out relevant businesses for flyers. I did write a post elsewhere but I can't post links as yet. Aside from that, I can't be of much help, but I'd like this thread to take off a bit, especially since you're in the UK and I can use similar techniques. I know some folks in the US will print out cards and post them in telephone boxes and around park benches and bus stops. Others used to do something where you stuck signs at the side of roads. Knowing the UK, we have a gazzilion laws that make most opportunities unavailable to us.
     
  3. Beven

    Beven Elite Member

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    I think there is still a lot of money in local offline marketing especially with an offer as general as dating. The difficult part with these methods is the scaling up.
     
  4. PyronixUK

    PyronixUK Newbie

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    Last edited: Jun 10, 2013
  5. krzysiekz

    krzysiekz Senior Member

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    The US has a EDDM program where you can do this type of drop on a mass scale at discounted rates. Somewhere around 14.5c per home.

    In Australia, we have a similar program coming in at approximately the same price.

    If the UK postal services are not too far behind, then you should have something similar. In Australia it works out to be about 75% off the normal postage cost (which is 60c to send a piece of mail) as the bulk program allows mail to be sent for about 15c.

    I would be interested in trying something like this too. After all, if it produces a positive ROI then scaling is easy - printing and distribution both are outsourced.
     
  6. PyronixUK

    PyronixUK Newbie

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  7. Jay2411

    Jay2411 Newbie

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  8. Mr.Whitehat

    Mr.Whitehat Senior Member

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    it will work like a charm if done correctly ;)
     
  9. PyronixUK

    PyronixUK Newbie

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  10. Jay2411

    Jay2411 Newbie

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    I'm too new to respond to your PM!

    Hi

    You shouldn't no. Once you outline the profile and area you are targeting data companies should then give you a count, area, demographic etc. Then they will ask if you want single or multiple use. If you are just mailing/using the data once like you are single is fine. Once you receive a response then the data is yours. You can't reuse the original data, normally there are seeds sporadically in the data to ensure this is adhered to. I would bear in mind thought that numerous research shows that on average your prospects won't buy/interact with you until after 7-10 contacts. If you are just going to do a one time use I would suggest getting the telephone numbers too and following up everyone who hasn't responded which you will be entitled to do with single use.

    Hope that's useful.
     
    • Thanks Thanks x 1
  11. anewgo

    anewgo Junior Member

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    I would be interested in trying something like this too